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9 Reasons Why SEO is Important For Every Business Owner

SEO gets you in front of the right people, at the right time, and in the right way.

SEO gives you a long term ROI

In the ever-evolving digital landscape, the competition for audience attention is fiercer than ever.

For businesses looking to gain an edge, Search Engine Optimisation (SEO) isn’t an option – it’s a necessity.

Why?

SEO forms the bedrock of any successful digital marketing strategy, serving as a powerful tool that businesses of any scale can’t afford to ignore. Every business owner must understand the immense potential SEO holds and to build it into their marketing strategy. 

Put simply: SEO is the beating heart of your online presence.

It isn’t a nice to have. It’s a need to have.

In this article, we’ll explore tangible reasons behind why SEO should sit at the forefront of your marketing plan. We’ll answer:

  • How will SEO increase my profitability?
  • Can SEO introduce me to new business opportunities?
  • Why is SEO crucial for my credibility and brand authority?
  • What is the connection between improving my website’s usability and SEO?
  • Should I be worried that my competitors are already investing in SEO?
  • How is SEO boosting the performance of other channels?

By the end, you won’t just realise the importance of SEO; you’ll be wondering why you haven’t invested in it sooner.

Search is a Key Part of the Buying Journey

Think about your own online buying habits.

Do you simply visit the first website that comes to mind, scour its pages, then make a purchase immediately?

Most likely not. 

You use a search engine, like Google or Bing, to find options to your problem. After checking out many websites, you may submit a contact form – or even continue your search down the funnel. A typical sales funnel through search for a lawyer may look like this:

  1. Can you sue for X?
  2. How to sue for X in court?
  3. Best lawyers in LOCATION

All this can be done through organic search alone. But this only can be done if your products and services are at the top of these search results. But with 1000s of other websites (including your competitors) fighting for the same spot, how do you get a foot in?

This is where SEO comes into play.

By working with experts to get position #1, you’ll not only increase visibility, but also your chances of attracting, engaging, and converting new customers. You’ll be there at every stage of the funnel – top, middle, and bottom when they’re ready to buy.

That includes offline sales too. SEO increases brand awareness by enhancing visibility, credibility, and trust of businesses. People research online for their local shops, restaurants, and attractions before visting – it’s the modern day version of the Yellow Pages! Even then, how many times have you drove past a shop to look them up later?

No matter if you’re selling only online or just in person, SEO helps you get found, establish a strong brand presence, and, more importantly – adds to your bottom line.

Increases Profitability (and ROI)

SEO drives impressive returns on investment (ROI) if executed properly. 

Yes, there are costs involved – such as hiring an SEO agency or investing in an SEO tool. However, compared to other marketing channels, the costs incurred in SEO are comparatively low. 

Organic search results win better click-through rates – especially when 70-80% of users ignore paid advertisements. That means more traffic on your site, which generates more leads and customers. 

Even more, SEO provides long-term results. It’s not a sprint – it’s a marathon. It’s not about immediate gratification but steady and sustainable growth. Unlike PPC, where your visibility disappears as soon as you stop investing, SEO keeps generating returns over time. Your efforts today might not pay off tomorrow, but they will undoubtedly reap rewards down the line. 

(P.S. This doesn’t mean you stop investing when you get to #1. With algo changes, you need to be constantly maintaining your position)

Like any marketing strategy, of course, ROI isn’t guaranteed and can vary.

There are many factors at work, like your business industry or how you’ve been using SEO. But, based on our experience, when done right, SEO propels your business towards success. It helps you reach a wider audience, boosts user engagement, and importantly, increases your profits.

Helps You Find New Business Opportunities

SEO doesn’t just get your business found – it opens it to new markets and customers. Through extensive keyword research, you can find exactly what your audience wants and needs.

For example, one previous client decided to expand their box sizes after seeing the huge demand for it. Another client (a creative business) found massive opportunity when we showed them new themes appearing for their products. 

Even on a locality basis, you can have a massive impact. Your business might be based in London, but perhaps there’s a market for your service or products in Manchester or Leeds you hadn’t considered. By optimising local search, you can make your business visible to a whole new local customer base, effectively expanding within the UK without the overheads of physical expansion. 

And that’s without targeting the big keywords that can take ages to rank for.

SEO is more than a tool or a channel. It’s an opportunity finder – and perhaps the cheapest way to do market research and get near-instant feedback.

Fuels Global Expansion

global growth international seo

Your business’ growth doesn’t have to stop at your own borders. If you’ve got eyes to dominate the globe, SEO (again) is the best route.

Why?

SEO isn’t confined to specific geographical locations. No matter the language, culture, or time zone, your business could be what pops up when someone, somewhere is in need of what you offer. You can set up a website in the UK and have it ranking in the US, Malaysia, and even Australia if you like. As long as you can deliver your services or products there, there’s no limiation. 

But this has to come with a proper strategy. International SEO is a different skillset that requires managing languages, locations, and much more. 

Imagine it like a motorway with loads of juctions. You have users from all around the world, speaking different languages, from different locations. Hong Kong is the best example. There you have people who read:

  • Simplified Chinese
  • Traditional Chinese
  • English

On top of the language, they also want to read only Hong Kong related content on your site. Part of International SEO is making sure your user (and Google) gets to the right part of your website. If they don’t, they’ll get confused and leave.

With the right strategy and team, your business will be available for the entire world to find. And more importantly, buy from. 

Builds Credibility & Your Brand Authority (It’s a form of PR!)

Users often associate higher rankings with quality. If your website consistently appears on the first page, it builds a sense of trust and recognition among potential customers. And if your content genuinely helps your customer (especially at the beginning of their buyer journey), they’ll remember that when they’re ready to buy.

As well as upgrading your brand’s image, SEO also improve your brand’s visibility. Organic SEO strategies encourage natural link building and word-of-mouth marketing. This way, you’re not just reaching your target audience, but also tapping into their networks, extending your brand’s reach.

Sounds like PR, doesn’t it?

Investing in SEO is, in many ways, investing in a form of PR. And in today’s digital world, you can’t really afford to skimp on either.

Your Competitors Are Already Doing It

Sick of seeing your competitors on page #1 and you’re nowhere in sight?

They’ve invested in SEO and are seeing the rewards. Either in-house or through an agency, they’ve dedicated time, effort, and resources to getting on page #1 and getting all the leads.

You have two choices:

  1. Accept defeat and let your competitors get more leads than you can ever handle
  2. Start the catch-up now and take some of the SERP as your own

The longer you leave it, the more money you’re going to need to spend to just to catchup.

But remember, just because your competitors are doing it doesn’t mean they’re doing it right or as effectively as possible. You can still overtake them. With the right strategy and expert eyes, you can find the opportunities they’ve missed. Add up over time and you’ll be in front by a long shot.

Forces You To Improve Your Website’s Usability

seo improves website usability

What do you expect when you go onto a website?

  • Easy navigation
  • Fast loading pages
  • Content that gives you exactly what you want (and is engaging)

You only notice these factors when they’re not there. They stick out like a sore thumb and make you want to press the back button and never visit again.

Your website is no difference. And, if your SEO is working, you need to make sure all the traffic you’re driving to your website is worth it. You don’t want to spend ££££ per month on SEO just to have a website that doesn’t work, right?

Search engines do like easy to use websites too. They’re not a major factor to ranking (i.e. don’t expect to only improve your speed by 0.1 second and see yourself on the first page), but it’s a major factor when it comes to conversion.

People don’t want to wait 7 seconds for the page to load. They’ll go next door (to your competitor) and buy from them instead.

This is why we include User Behaviour in our SEO audits. Sometimes users are begging to convert, but you’re not giving them the option to – or making it clear enough. 

With many clients, we’ve spotted users like to compare products side by side. You watch the users flick between two pages, add one to the cart, change their mind, and add the other product instead. For one client, we recommeneded they build a comparison tool – for another, we wrote a blog post which explored both products in detail.

All this came from an SEO strategy focused on driving conversions.

Boosts the Performance of Other Channels

SEO isn’t a standalone channel. Some of our best campaigns have been when combining PPC and Paid Social together.

How?

Here are a few ways:

  • Retargeting users who visited through organic search
  • Building organic social campaigns around blog content to help ranking (with social signals)
  • Increased visibility that helped boost brand recongition

And let’s not forget the increased conversions which have come solely from optimising the websites to be user-friendly!

We talked early on about SEO covering all parts of the sales funnel. Its true, you can take someone from the top right through to conversion solely through organic search.

But that’s not reality. A buyer needs to interact with you, on average, 8 times before converting (or even booking that meeting). And a combined great strategy from as many marketing channels as possible is going to help get there quicker. 

We always prefer an SEO-first strategy that uses keywords and topics to determine the funnel. From there, you build the other channels based on that. It’s more cost effective as you’re repurposing content instead of creating new for every channel.

But, whatever way you include SEO in your marketing strategy, it’ll deliver and boost your other channels too!

It’s Not Going Anywhere

tiktok new search engine

“SEO is dead.”

We’ve heard that time and time again.

But, the industry is still here and showing it’s importance more than ever. Google alone receives over 63,000 searches per second on any given day. And that’s only set to rise. Any business choosing not to use SEO is leaving an astronomical number of potential customers on the table.

Search engines are constantly adapting to provide better results. Every few months Google rolls out updates to fight back against poor quality websites. With the constant shifting, those who stay on top of SEO (or trust an agency with it), will find themselves beating their competitors – even those who’ve been in the game a short time.

SEO isn’t a one-time action. It’s a consistent long-term investment that requires specialists to be one step ahead. For you, that’s one step ahead of your competitor AND more revenue to your bottom line.

And there’s more opportunity on the horizon.

For example, the rise of TikTok has seen Gen Z start to use it like a search engine. If you’re targeting that demographic, SEO can help you make sure your videos are found first and by people who want to buy your product.

ARC Browser has released a new feature which removes the need for a search engine altogether!

If this takes off, SEO won’t be dead, but will adapt. In this case, it’ll be making sure that your website is chosen by ARC as a Instant Open.

The point is: people will always search – it’s the platform that’ll change. So, you may as well start now and work with experts who are constantly adapting.

What next?

SEO isn’t just about being seen—it’s about being found by the right people, at the right time, and in the right way. It’s about standing out in the crowd, finding a niche, and filling it better than anyone else. It’s about elevating your business, not just in search engine results, but in the minds and hearts of your audience. 

It’s a long-term strategy for growth. It’s about consistently adding value for your customers by creating a better user experience, more engaging content, and a stronger online presence. 

Is it worth all the effort?

Contact the website sitting at #1 for your keyword and ask them.

If you want that top spot, you’ve got three choices:

  1. Do It Yourself
  2. Hire in-house
  3. Hire an agency

If you want help with 1 or 3, book a call to see if we’re a good a fit.

Want to learn the winning SEO strategies this agency uses?

Join to receive 1x strategy each Thursday.

20 comments on “9 Reasons Why SEO is Important For Every Business Owner”

  1. search and its implications on business growth is an area that’s still evolving. this article makes some good points on its significance.

  2. When discussing website usability for better search results, it’s crucial not to forget about the backend. Server response times and efficient code can play a massive role too.

  3. Boosting other channels through search is a brilliant point. It’s like compound lifting but for marketing!

  4. The notion that search is a modern form of exploration brings to mind the romantic era of the past, where discovery was at the heart of every venture. It’s a digital age exploration narrative that’s both compelling and a bit melancholic, considering the vastness of the digital space compared to the physical one.

  5. Seems like another case of easier said than done. Most businesses can’t just ‘improve search’ overnight.

  6. Does the article suggest any tools or platforms that can significantly improve search visibility for those of us on a budget?

  7. Love how this article bakes in the importance of search for businesses. Time to whip my website into shape!

  8. The global expansion bit is right on. Been using search to explore new markets for months. It’s a game changer.

  9. At last, an article that tells me my competitors are doing something I’m not. In other news, water is wet.

  10. I never thought about how search impacts my little plant shop online. Great read, gonna look into SEO more now.

  11. While the emphasis on search is undeniable for business growth, it’s essential to question the ethics of how data is used to manipulate search results. Are we sacrificing privacy for convenience and potential profits? Where should we draw the line in leveraging search engine optimization techniques?

  12. It’s fascinating to see the parallels between historical explorations and digital ‘exploration’ via search engines. In both cases, the aim is to discover new territories—be it physical lands or markets. The tools and strategies might have changed, but the core principles of exploration, adaptation, and expansion remain the same.

  13. If my competitors are doing it, does that mean I have to actually work on my website now? Say it ain’t so!

  14. The point about competitors is crucial. If you’re not actively improving your search visibility, you’re losing ground. It’s as simple as that. But, evidence suggests many small businesses aren’t even monitoring their search rankings.

  15. All this sounds great in theory, but what about the real challenges small businesses face in actually getting noticed? Not everyone has the budget for massive SEO campaigns.

  16. I’m curious about the technical aspects of improving a website’s usability for better search rankings. Could we delve into specifics, like page load times and mobile responsiveness?

  17. Really fascinated by the idea that good search can fuel global expansion. As a small biz owner, it’s something to consider seriously. Thanks, Joshua for the insights!

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