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When setting up your online store, choosing the right eCommerce platform is like picking the foundation for your business. 

Two popular options stand out: Shopify and WooCommerce.

It’s like deciding between renting a store space in a shopping centre (Shopify) or owning your building (WooCommerce). Shopify is known for being user-friendly, while WooCommerce offers more customisation.

Both can grow with your business, but Shopify handles the tech side for you. Your choice depends on your tech skills, control desires, and budget. Let’s compare both to help you decide for your business:

1. Ease of Use

Shopify's welcome email to new customers

Shopify

Shopify is super easy to use.

You sign up, pick a design you like, and start selling your stuff. No need to be a computer whiz. Everything is right there, easy to find on your dashboard. It’s like a store that’s all set up for you. You don’t have to worry about the tech stuff behind the scenes. If you can use your smartphone, you can handle Shopify without a hitch. It’s a piece of cake!

So, if you want to sell things online without any fuss, Shopify is a smart and stress-free choice.

WooCommerce

WooCommerce is a bit more hands-on. It’s like building your store from scratch. You add it to a WordPress website, which is a bit like creating your own space.

It’s not as easy as Shopify; you have to handle more stuff. You need to find a place for your store to live (that’s hosting), and you’ll have to keep your store up to date, like doing maintenance.

You’re in charge of keeping it safe too, which is the security part.

If you like doing things yourself and don’t mind a bit of tech stuff, WooCommerce gives you more control. But it’s not as simple as Shopify.

Winner – Shopify

So, if you want a quick and hassle-free start, Shopify is your choice.

But if you’re tech-savvy or like having complete control, WooCommerce could be your thing – just be ready for more DIY action.

2. Customisation

Product page custom designed on WooCommerce

Shopify

Shopify is like a shop where you can change the display but not the whole store.

You can pick from different themes (like store layouts) to give your shop a new look, but you can’t change every little detail. You can also add some extra features with apps, like putting up posters in your shop.

It’s easy to use, but it’s not as flexible as some other options. If you want to make small changes and don’t want to get too deep into design, Shopify is good.

It’s simple, but it has some limits.

WooCommerce

WooCommerce is like a toolbox for making your online store look and work just the way you want. You can change nearly everything! You can pick different themes (like paint colors) to change how your store looks.

You can also add extra features with plugins. You can change the layout too. It’s very flexible. It’s all about making your online store fit your style and needs, which is pretty awesome if you like to be in control.

Winner – WooCommerce

So, if you want a stylish store without the tech hassle, Shopify’s templates and easy tools are great.

But if you’re a design guru and want total control, WooCommerce, with its WordPress magic, is the way to go – just be ready for some extra tech work.

3. Cost

Shopify's pricing table

Shopify

Shopify costs money, and it’s like paying rent for your online store.

The Basic plan from Shopify initiates at £19 per month, and you have the option to upgrade to the Shopify plan, available at £49 per month, or the Advanced Shopify plan, which costs £259per month.

With additional transaction fees for sales processed through third-party payment gateways. It’s essential to consider that the higher-tier plans may include features that you might not require, potentially leading to paying for resources that go unused.

So, if you want a store with many features, it can get a bit pricey. But, it’s straightforward – you know what you’re paying for, and it includes hosting and security. 

WooCommerce

Using WooCommerce might not be completely free, but you have more control over your spending. The basic WooCommerce software is free, like a free tool for building your store.

However, you’ll need a few other things. A domain name comes with a price tag of £14.99, an SSL Certificate is priced at 369.99, and web hosting averages around £7.99 per month.

This expenditure can be a significant consideration, especially when you’re launching your online presence.

Also, if you want extra features or a fancy design, you might need to buy some plugins or themes, kind of like buying decorations for your store.

So, it can be budget-friendly if you’re careful, but costs can add up depending on what you want to do with your store.

Winner – Draw!

WooCommerce is cost-effective, being free and lacking transaction fees, but consider hosting, themes, and plugins.

Shopify offers comprehensive pricing plans, but costs can escalate with scaling, potentially covering unused features.

The choice depends on your unique requirements and budget constraints.

4. Scalability

website servers

Shopify

Shopify makes growing your online store simple.

It’s like moving to a bigger shop when you need more space. You don’t worry about the technical stuff, like servers and space – Shopify handles that for you. Your store can get bigger without you stressing about it. They have different plans for all sizes, from small to huge.

Plus, they can handle lots of customers, even during big sales. It’s like having a shopping centre for your store. If you get more visitors and sales, Shopify can handle it.

So, if you want a store that can grow without trouble, Shopify’s got you covered.

WooCommerce

WooCommerce can grow with your needs, like a store that gets bigger as you sell more. It’s like adding more rooms to your house. You can start small and expand when you want.

But, you need to do some work.

You’re in charge of finding the right hosting (that’s like the land for your store) and making sure it can handle your traffic. You also need to keep everything up to date and secure.

So, it’s like owning a big house – you can make it huge, but you have to take care of the maintenance. It’s flexible, but it needs your attention as you grow.

Winner – Shopify

So, Shopify is hassle-free regarding scaling – they do it for you. WooCommerce can grow with you, too, but you must manage the technical side as your store gets busier.

5. Payment Options

Shopify simple payment options

Shopify

Shopify lets you choose how you want to get paid when you sell stuff online.

They have their own way, called Shopify Payments, which is like the house payment method.

You can also use other payment methods, like PayPal, credit cards, and more. But, some of these methods may have extra fees.

Shopify imposes an additional 2% transaction fee on sales processed through third-party payment gateways, in addition to the fees charged by those gateways. You can decrease this fee to 0.5% by subscribing to the £259 per month Advanced Shopify plan.

However, with Shopify Payments, you only pay credit card fees, which start at 2.9% + 25p for the basic plan and decrease with higher-tier plans.

So, it’s like having lots of ways for people to pay you, but some of them might cost a little extra. You pick the one that works best for your store and customers.

WooCommerce

With WooCommerce, you can use different payment methods, like PayPal, credit cards, and more. You decide which ones you want to offer to your customers.

Being a self-hosted platform, you’ll only incur transaction fees from your payment gateway or bank with WooCommerce.

Notably, unless you opt for WooCommerce Payments, there are no percentage fees imposed on credit card payments.

So, you have flexibility in how people pay you, but you might need to deal with different fees depending on the payment methods you use. It’s all about what works best for your store and your customers.

Winner – Draw!

So, Shopify gives you a ready-made payment system, and with WooCommerce, you can pick and mix your preferred payment methods to suit your business needs.

6. SEO

google crawler robot

Shopify

Shopify is pretty good from the get-go for SEO. For example, it’s automatic rendering of WEBP images takes away the worry about converting and optimising the biggest part of your website.

But there are some issues out-of-the-box that can affect your SEO performance. For example, the way it handles canonical tags and relative URLs ends up creating duplicate pages. Google gets confused which page to rank and may decide not to show any!

WooCommerce

WooCommerce uses WordPress as its base, and that’s good for SEO.

WordPress is naturally friendly to search engines. The issues mentioned above with Shopify aren’t an issue with WordPress. In fact, we sometimes recommend rebuilding in WordPress if the SEO becomes too hard to control.

With the right SEO plugin, you can be a SEO boss with WooCommerce. You can take full control over product schema, how product categories and tags are handles in your sitemap, and how to manage pagination. All with a few clicks.

WooCommerce (+ WordPress) is like a helpful guide for search engines, making it easier for your store to show up when someone looks for things like what you sell.

Winner – WooCommerce

WooCommerce, combined with an SEO plugin, can be ready to go from the first install. However, Shopify immediately causes SEO concerns. Unless you’re able to hire a developer to deal with them, we recommend choosing WooCommerce.

7. Add-ons and Extensions

woocommerce plugin screenshot

Shopify

Shopify operates an app store featuring more than 8,000 apps, although it may not match the sheer volume of WooCommerce’s offerings. Nevertheless, the quality of these apps proves exceptionally valuable for e-commerce businesses.

Some add-ons are free, while others cost money.

For example, you can get an add-on to track your sales or add a chat feature for customer support. These are like apps for your store. They make your shop better without needing to build everything from scratch. It’s about making your store more powerful and giving your customers a better experience.

WooCommerce

WooCommerce is an open-source platform, designed to rely on plugins and extensions to fulfill its feature set.

If you’re considering an upgrade or switch due to limited options, it’s worth noting that WooCommerce’s Plugin Directory hosts a vast selection of over 55,000 apps.

You can find plugins for WooCommerce product videos, SEO, payments, social media, and more. Plus, many of these plugins are free, which can help keep your costs down.

These add-ons help you customise your store without starting from scratch, so it’s like adding new rooms to your house without building them. It’s all about making your store awesome for your customers.

Winner – WooCommerce

So, with Shopify, you have a dedicated app store with tons of specialised tools. With WooCommerce, you dive into the WordPress plugin world, which gives you access to a broad range of extensions, including many free ones.

8. Ownership and Control

Shopify

Shopify is like renting a shop space in a mall. You have a lot of freedom to run your store, but you don’t own the mall. You can’t decide the mall’s rules. You can set up your shop and sell, but you don’t own the building.

Shopify owns the technology behind your store. This means you can’t make big technical changes to the platform because it’s not your property.

But it’s easy because you don’t need to worry about things like server maintenance. It’s like having a shop in a mall – convenient, but you follow their rules.

WooCommerce

WooCommerce is more like owning your store building.

You own the land and make the rules. It’s self-hosted, so you have complete control over your website and data. You decide on the hosting provider, the design, and everything else.

It’s your digital property. It’s more work, but you have the freedom to do whatever you want with your online store. It’s like being the boss of your own business, but you need to handle all the details.

Winner – WooCommerce

In summary, Shopify gives you a store space in their “mall,” with some rules to follow. WooCommerce is like having your store building, where you make all the decisions. It’s about choosing between convenience with Shopify or complete control with WooCommerce.

Who’s the Winner?

Woocommerce for WordPress CMS for eCommerce functionality

If you’re a complete beginner to eCommerce, Shopify may be for you.

But as you grow and build your store – or even launch your 29th eCommerce store, you’ll start to see it’s limitations.

That’s why we always recommend WooCommerce. Even with a free theme, you can get something out of the box that is friendly to search engines AND users. Taking the time to setup properly now helps you scale without any blips laters.

So are you ready to launch your WooCommerce website?

Psst. We can help launch your eCommerce website.

We haven’t advertised it properly yet, but we build eCommerce website for both Shopify & WooCommerce.

Want a special secret offer in return for a testimonial?

Maintaining a website is not free. From domain registration to time spent updating your CMS, website maintenance is something you should account for. In this article, we’ll explore all the costs for maintaining a website and why it is important.

What involved with Website Maintenance?

Website maintenance is more than just clicking update on your website. It’s the regular updating, fixing, and optimising of your website to keep it secure and easy to use. Tasks usually include:

Let’s explore each of these tasks.

Domain Registration and Renewal

When you create a website, the first expense you will encounter is the cost of purchasing and registering a domain name. A domain name is the address that users will use to access your website. For example: https://hatchandvox.com

Domain names typically cost between £7 – £20 per year, depending on the domain extension. The most common domain extensions are .com, .net, and .org. With newer TLDs, like .coffee and .property, you can expect to pay a higher premium.

Once you have registered a domain name, you will need to renew the registration each year to retain control over the domain name. Failing to renew the domain registration can result in the loss of the domain name and the website that it represents.

Web Hosting Services

Web hosting provide the servers that are used to house your website. The cost of hosting services can vary widely depending on the size, complexity, and traffic volume of your website. Basic hosting services can be as low as £5 per month, while more advanced hosting services can cost £100 or more per month.

When choosing a web hosting service, it is essential to consider factors such as uptime guarantees, customer support, and server location. Uptime guarantees ensure that your website will be available to users at all times. Customer support is essential for resolving any issues that may arise with your website. Server location can affect the speed and performance of your website, so it is essential to choose a hosting service with servers located in a region that is close to your target audience.

Generally, the more you pay for hosting, the fewer issues you’ll encounter. If you’re just starting out, a low £5 per month hosting package may be enough for now, but you’ll certainly want to upgrade as you get bigger.

wordpress cms for building websites 1

Content Management System (CMS) and Plugin Updates

A content management system (CMS) is essential for managing your website’s content and functionality. Without it, you have to hard code every web page. Each edit would have to be sent to a developer.

Building a website with a CMS is cheaper, but it requires regular updates. The same for any plugins you want to add – such as contact forms or any ePOS integration. Not only does updating ensure you’ve got the best features, it also protects you from security vulnerabilities.

Updating Content and Design

Website content and design elements need to be updated periodically to ensure that they remain current and relevant. Outdated content and design elements can make your site appear stale and unprofessional, potentially impacting your brand’s reputation and credibility.

Regularly updating your website’s content can also help improve your search engine rankings. Search engines favour websites that regularly publish high-quality, relevant content. Even updating your industry tips blog you wrote in 2019 will make a huge difference.

SSL Certificates and Security

SSL certificates provide security for websites by encrypting data transmitted between the website and the user. SSL certificate costs vary widely, with basic certificates being available for free, and more advanced certificates costing over £100 per year. SSL certificates are essential for protecting sensitive information such as login credentials, credit card numbers, and personal information.

Security is a critical aspect of website maintenance. Websites that are not secure can be vulnerable to hacking, malware, and other security threats. It is essential to implement security measures such as SSL certificates, firewalls, and regular software updates to protect your website and its users.

website performance dashboard

Performance Optimisation

Regular website maintenance helps to ensure that your site functions correctly, and visitors can easily access the content they need. Site maintenance activities such as testing, debugging, updating plugins, and optimising page load speeds can help to prevent crashes and ensure optimal site performance.

For example, regularly testing your website’s functionality can help identify issues such as broken links or pages that take too long to load. Debugging and optimising page load speeds can help ensure that your website is responsive and user-friendly, which can lead to higher engagement and conversion rates.

Search Engine Optimisation (SEO)

Search engine optimisation (SEO) involves optimising your website to improve its visibility in search engine results pages. Regular website maintenance activities such as updating meta tags, optimising images, and creating new content can help to improve your site’s search engine rankings and drive more traffic to your website.

For example, regularly updating your website’s meta tags can help search engines understand what your website is about and improve your website’s visibility in search results. Optimising images can help improve your website’s page load speeds, which can also improve your search engine rankings. Creating new content, such as blog posts or articles, can help attract new visitors to your website and improve your website’s overall visibility.

These activities are not normally included in a web hosting packaging. Instead, you should seek a SEO expert to handle these for you.

thinking business man in suit

Should I pay for regular website maintenance?

Maintaining a website involves many costs, but each cost is necessary for creating and maintaining a successful online presence. By understanding the costs involved in website maintenance, you can make informed decisions about the services and features that are essential for your website.

Pros of free web maintenance

When it comes to website maintenance, there are a lot of factors to consider. While free options may seem like a good choice, they may not always be the best option for your business. For example, if you are running a small business with a limited budget, free website maintenance options may be more appealing. However, if you are running a larger business with more complex website needs, paid website maintenance services may be the better choice.

Drawbacks of free web maintenance

One of the main drawbacks of relying on free website maintenance options is that they can be time-consuming. If you are handling maintenance tasks yourself, you may need to devote a significant amount of time to ensure that your website is running smoothly. This can take time away from other important business activities, such as marketing or product development.

Another issue with free website maintenance options is that they may not always be reliable. Free plugins and tools may not be updated regularly, which can leave your website vulnerable to security breaches or other issues.

Additionally, free options may not always provide the same level of support as paid options. If something goes wrong with your website, you may not have access to the same level of technical support as you would with a paid service.

Pros of paid web maintenance

On the other hand, paid website maintenance services can be a great option for businesses that need more extensive support. With a paid service, you can rely on professionals to handle maintenance tasks, which can free up your time to focus on other important business activities.

Additionally, paid services often provide more extensive support, such as 24-hour monitoring and emergency support. This can be invaluable if something goes wrong with your website outside of regular business hours.

Drawback of paid web maintenance

Of course, the main drawback of paid website maintenance services is the cost. Depending on the scope of services required, the cost of a paid service can be substantial. For smaller businesses with limited budgets, this may not be a feasible option.

Paid vs Free – which is best for me?

Ultimately, when choosing between free and paid website maintenance options, it is important to consider your business’s unique needs. If you have the time and expertise to handle maintenance tasks yourself, free options may be adequate. However, if you lack the technical expertise or prefer to focus on core business activities, it is advisable to invest in professional website maintenance services.

laptop with a sofa website on screen

Conclusion

Maintaining a website is not a one-time expense but an ongoing cost that businesses need to be aware of to ensure their online success. While free website maintenance options are available, they may not be the best approach for a business that values its online presence. Instead, it is essential to explore all available website maintenance options and make an informed decision that meets your site’s unique needs.

Our hosting packages start from £75/month. Included in all packages are:

If you’re looking for a hosting provider that supports you, get in touch today.

In today’s digital age, having a website for your small business is more important than ever. With the world becoming increasingly reliant on the internet for everything from communication to commerce, it’s hard to imagine running a successful business without a web presence.

But is it really worth the investment of time and money? Let’s take a closer look at the benefits of having a small business website to help you make an informed decision.

This stat says it all

If you’re still on the fence about whether or not to invest in a website for your small business, it’s worth taking a moment to consider just how important digital presence has become in today’s world.

Research shows that 97% of consumers look for businesses online, and 94% of B2B buyers begin their research online as well. In short, if don’t have a website, your potential customer aren’t going to find you.

Your chance to showcase your brand online

A website is the perfect platform to showcase your brand’s personality and unique value proposition. From the overall design and layout to the content and messaging, every element of your website should work together to communicate your brand’s story and values. This helps you create a strong first impression with potential customers and sets the tone for your entire relationship with them.

Customers move down the sales funnel

Not only does your website showcase your brand, it encourages the user to take action. From signing up to a newsletter, filling out a contact form, or making a purchase, you’re always showing the customer what step to take next.

This control of the conversation is unmatched. You’re reliant on third-party directories to list you first and praying people walk down the right street to stumble on your shop. With a website, you welcome them as they land on your site and direct them to act until they leave.

open 24 hours sign

Open 24/7

Your website never shuts. (Unless it’s down for maintenance, which is rare).

Whilst you’re sleeping and you’re best salespeople are resting, your website continues doing what it does best – promoting your business. This is where you showcase your products or services, share your story, and build trust with potential new customers.

When they take action (like contacting you or purchasing a product online), they’ll be warmed up and ready to buy. All with very little effort from you.

Establish your authority in the industry

Anyone can call themselves an expert. A website lets you prove it. By creating high-quality content that helps your customers, they’ll see you as the go-to person.

As like above, this builds trust with your potential customers and then converts them. Once converted, further helpful content increases loyalty. Your website and blog turns into a sales machine.

google search on mobile device

Find customers wherever they are

Search engines love helpful content, too. If you’re helping people answer their questions, search engines reward you by placing you on the first page.

With 84% of searchers using Google three times a day or more, you want to make sure your business appears on that results page. You could rely on directories listing you, but why leave it all to a third party? Your competitors aren’t.

A website become’s the centre of your small business’ marketing strategy. Whether ranking your site on Google or encouraging customers to share on social media, this is where everyone will point to. With no website, there’s no where to point.

The ROI of a small business website

A website for your small business is important – but is it worth the investment? Let’s take a closer look at the costs and benefits so you can make an informed decision.

The initial investment: Website design and development

The cost of developing a website for your small business can vary widely depending on a number of factors, including the complexity of your site, the type of platform you choose, and the degree of customisation required. While it’s true that developing a website can be a significant up-front expense, it’s important to remember that this is an investment in the future of your business – not just a one-time cost.

When it comes to website design and development, it’s important to work with a reputable company that understands your business needs and goals. A good website design company will work with you to create a site that is visually appealing, user-friendly, and optimized for search engines.

Additionally, investing in a responsive website design is crucial in today’s mobile-first world. A responsive website design ensures that your site looks great and functions properly on all devices, from desktops to smartphones.

laptop with website code

Ongoing costs: Maintenance, hosting, and updates

Once your website is up and running, you’ll need to factor in ongoing costs such as hosting fees, website maintenance, and updates. These costs can vary considerably depending on the size and complexity of your site, but they are important to consider when budgeting for your website.

Website maintenance is crucial to keep your site running smoothly and to ensure that it remains secure from cyber threats. This can include tasks such as updating plugins, fixing broken links, and backing up your site regularly.

Choosing the right hosting provider is also important. A good hosting provider will ensure that your site loads quickly and is always available to visitors. They will also provide support in case of any issues or downtime.

We cover all the costs involved with maintaining a website in another blog post.

ROI is hard to measure

The ROI of a small business website can be difficult to measure. If you don’t have a website at the moment, you can measure the value of leads through a new website over a set period of time. But that doesn’t help you make a decision now.

Instead, look at the potential that a website can bring to your new business:

For most of your new customers, your website will play a part in their buying journey – so every penny is worth it.

ironing out your marketing strategy

A website is the start of your digital marketing strategy. Not the end.

Having a website is just the first step towards building a successful online presence. Once your website is up and running, you need to implement a range of digital marketing strategies to attract new customers and build your brand online. From SEO to Social Media, there are load of options.

But each website is different.

That’s why we start with a discovery call. We’ll spend 30 minutes figuring out exactly what you need. After that, you’ll receive your proposal and the next steps. 

Ready to start?

Are you looking to create a website for your small business? If so, you have most likely heard of both Wix and WordPress. These are two of the most popular website building platforms available today. Both platforms have their own unique set of features, advantages, and disadvantages.

In this article, we will take a closer look at both Wix and WordPress to help you decide which one is better suited for your needs. We’ll be comparing to two platforms based on:

Let’s start with a brief background on each.

What is Wix?

wix logo

Wix is a cloud-based website builder that allows users to create beautiful and functional websites with ease. With over 200 million users, Wix is one of the most popular website builders in the world.

The platform offers a drag-and-drop interface that makes it easy for users of all skill levels to create a professional-looking website. Wix also offers a wide range of features such as customizable templates, mobile optimization, and e-commerce capabilities. Additionally, Wix has a user-friendly dashboard that allows users to manage their website and track their performance.

One of the biggest advantages of using Wix is that it is an all-in-one solution. This means that users can create and host their website on the same platform, without the need for additional hosting services.

Wix also offers a free plan that allows users to create a basic website with limited features. However, to access more advanced features, users will need to upgrade to a paid plan.

wordpress

What is WordPress?

wordpress

WordPress is a free and open-source content management system that allows users to create and manage websites, blogs, and online stores. With over 835 million websites powered by WordPress, the CMS is responsible for 41.3% of all websites on the internet. WordPress offers a wide range of features such as customisable themes, plugins, and widgets that allow users to create a unique and personalised website.

One of the biggest advantages of using WordPress is its flexibility. WordPress can be used to create any type of website, from a simple blog to a complex e-commerce store. Additionally, WordPress is highly customisable, allowing users to add custom code and functionality to their website. WordPress also has a large community of developers and users who contribute to the platform, providing support and resources for users.

However, unlike Wix, WordPress requires users to have their own hosting and domain name. This means that users will need to purchase hosting services and a domain name separately, which can be a bit more complicated for beginners.

Additionally, while WordPress is free to use, users may need to purchase premium themes and plugins to access more advanced features.

Ease of Use

screenshot 2023 05 12 at 20.28.19

One of the most important factors to consider when choosing a website building platform is ease of use. A website builder should make it easy for users to create a website without the need for extensive coding knowledge or experience. Let’s take a closer look at how both Wix and WordPress measure up in this area.

Wix’s User Interface

Wix has a very user-friendly interface that uses a drag-and-drop editor to allow users to customize their website without any coding knowledge. Users can add text, images, videos, and more with ease. If you’re not a coding expert, you can still create a website that looks professional and polished.

Furthermore, Wix offers a mobile editor that allows users to optimise their website for mobile devices. This is becoming increasingly important as more and more people access the internet from their smartphones and tablets.

WordPress’s User Interface

While WordPress can be a bit more challenging for beginners, it offers more advanced customisation options than Wix. WordPress requires users to have at least some coding knowledge, although there are still many drag-and-drop options available through certain plugins and themes.

One of the advantages of WordPress is its flexibility. Users can choose from thousands of themes and plugins to customise their website’s design and functionality. However, this flexibility can also be a disadvantage for beginners who may find the process of choosing the right theme and plugins overwhelming.

Wix wins on ease of use

Both Wix and WordPress have their strengths and weaknesses when it comes to ease of use. However, if you’re a small business owner and have never made a website before, Wix’s super easy user interface makes it so much easier.

Customisation and Design Flexibility

elementor editor wordpress

When it comes to building a website, customisation and design flexibility are important factors to consider. Not only do you want your website to look good, but you also want it to be unique and reflective of your brand. Let’s take a closer look at the customisation options available in two popular website building platforms: Wix and WordPress.

Wix’s Design Options

Wix offers a vast selection of over 800 templates to choose from, making it easy for users to create a website that matches their vision. These templates cover a wide range of industries and styles, from minimalist to bold and colorful.

The platform also offers a variety of tools and features that make it easy to customise your website’s design and layout. For example, users can choose from a variety of fonts, colours, and backgrounds to create a unique and personalised website.

Wix hosts its own marketplace of third-party apps, which can be integrated into your website to add additional functionality. These apps cover a wide range of categories, from social media integration to e-commerce tools. This means that you can customise your website to meet your specific needs, whether you’re running an online store or a blog.

WordPress’s Design Options

WordPress is known for its flexibility and customisation options, making it a popular choice for businesses and individuals alike. With WordPress, you have access to a vast selection of themes that can be fully customised through coding or drag-and-drop editors. With external theme marketplaces, like ThemeForest, the options are endless.

WordPress’s plugin marketplace offers thousands of options for adding additional features and functionality to your website. Whether you’re looking to add a contact form, a social media feed, or a custom slider, there’s likely a plugin that can help. WordPress’s open-source nature means that developers are constantly creating new plugins and themes, ensuring that there’s always something new to try.

WordPress just scrapes this win

Both offer a range of customisation options that allow users to create unique and professional-looking websites. However, WordPress’ massive plugin library offers endless opportunity. If you opt for a drag-and-drop editor like Elementor, the world is practically your oyster.

E-commerce Capabilities

wix ecommerce

If you plan on selling products or services on your website, e-commerce capabilities are crucial. This is especially true in today’s world, where more and more people are shopping online. Having an online store can help you reach a wider audience and increase your revenue. Let’s compare the e-commerce features of Wix and WordPress.

Wix’s E-commerce Features

Wix offers a range of e-commerce features that can help you create a professional and effective online store. With Wix, you can create an online store with product pages, shopping carts, and checkout processes. This makes it easy for your customers to browse your products, add items to their cart, and complete their purchase.

One of the great things about Wix is that it has integrations with a range of payment providers, making it easy to accept payments on your website. You can choose from a variety of payment options, including credit cards, PayPal, and more. This gives your customers the flexibility to pay in a way that is convenient for them.

Wix also offers a range of other features that can help you manage your online store. For example, you can track your inventory, manage your orders, and create shipping labels. This can help you streamline your operations and ensure that your customers receive their orders in a timely manner.

WordPress’s E-commerce Features

WordPress is another popular platform for creating an online store. One of the most popular e-commerce plugins for WordPress is WooCommerce. WooCommerce allows users to create an online store with a wide range of features, including product pages, shopping carts, and checkout processes.

Like Wix, WordPress also has integrations with a range of payment providers, making it easy to accept payments on your website. You can choose from a variety of payment options, including credit cards, PayPal, and more.

One of the benefits of using WordPress for your e-commerce store is that it is highly customisable. There are many different plugins and themes available that can help you create a unique and professional-looking store.

WordPress coming through again

Wix and WordPress both get the job done. Users can securely pay online and have money deposited into your account. However, it’s WordPress’ impressive plugin collection that helps secure its win again.

Wix is catching up, however, WordPress is able to take the experience to the next level. From adding shipping tracking to using third-party platforms for emails, that little extra goes a long way. In addition, it’s easier to manage personalised products/orders through WordPress too.

If you’re a brick-and-mortar store and don’t already have a POS, Wix may be the better here. Their POS system syncs across physical and online so you don’t need to update stock manually. Already have a POS? You may already find it compatible with Woocommerce.

SEO and Marketing Tools

google search console stats

Search engine optimisation (SEO) and marketing tools are crucial if you want your website to rank well and attract visitors. In today’s digital age, having a website with strong SEO and marketing tools is essential for any business or individual looking to establish an online presence. Let’s compare the SEO and marketing tools available in Wix and WordPress.

Wix’s SEO Features

Wix includes a range of basic SEO features, including the ability to add meta tags and descriptions to pages and images. This is important because meta tags and descriptions are what search engines use to understand the content on your website and rank it accordingly. Wix also offers integrations with popular marketing tools like Google Analytics and Facebook Ads. With Google Analytics, you can track your website’s traffic and gain insights into your audience’s behavior. With Facebook Ads, you can create targeted ads to reach your desired audience.

In addition to these basic SEO features, Wix also offers a range of advanced SEO tools for users who want to take their website’s optimisation to the next level. These tools include the ability to customise URLs, add alt text to images, and create 301 redirects. With these tools, you can ensure that your website is fully optimised for search engines and that your content is easily discoverable.

WordPress’s SEO Features

WordPress offers a wide range of SEO plugins, including Yoast SEO and SEOPress. These plugins make it easy to optimise your website for search engines. Both allows you to add meta tags and descriptions to your pages and posts, as well as optimise your content for specific keywords.

Like Wix, WordPress also offers integrations with popular marketing tools like Google Analytics and Facebook Ads. With these tools, you can track your website’s traffic and gain insights into your audience’s behaviour.

One of the key advantages of WordPress’s SEO features is the ability to customise your website’s code. With WordPress, you have complete control over your website’s HTML, CSS, and JavaScript. This means that you can make changes to your website’s code to optimise it for search engines and improve its performance.

Wix wins – only if you’re DIYin’ SEO

If you’re creating the website and managing the SEO all on your own, Wix may be better for you. You don’t have to download plugins and it keeps things minimal.

However, if you’re hiring an SEO expert, you should build in WordPress. Whilst both offer sound SEO foundations, WordPress allows more code customisation and better advanced SEO tools. This can make the difference between page #2 and page #1.

Pricing and Plans

wix pricing plans

When it comes to building a website, one of the most important factors to consider is pricing. After all, you want to make sure that you’re getting the best value for your money. In this section, we’ll take a closer look at the pricing and plans available for two popular website building platforms: Wix and WordPress.

Wix’s Pricing Plans

If you’re considering using Wix to build your website, you’ll be pleased to know that they offer a range of pricing plans to suit different needs and budgets. The Unlimited plan starts at just £11 per month, which is a great option if you’re just starting out and don’t need all the bells and whistles.

If you’re running an online store, you might want to opt for Wix’s eCommerce Unlimited plan, which starts at £20 per month. This plan includes all the features of the Unlimited plan, as well as an online store with unlimited products and 35GB of storage.

Finally, if you’re looking for the ultimate Wix experience, you might want to consider the VIP plan, which costs £27 per month. This plan includes all the features of the eCommerce plan, as well as priority support and a professional site review.

It’s worth noting that Wix also offers a free plan, which is a great option if you’re on a tight budget. However, it does come with some limitations, such as Wix branding on your website and limited storage and bandwidth.

WordPress’s Pricing Plans

WordPress is a free and open-source platform, which means that you can download and use it for free. However, you will still need to pay for hosting and any premium themes or plugins that you choose to use.

When it comes to hosting, prices can vary widely depending on the provider and plan that you choose. Some hosting providers, such as Bluehost, offer plans starting at just £2.35 per month, while others, such as WP Engine, can cost as much as £39 per month.

In addition to hosting, you might also want to invest in a premium theme or plugin to enhance your website’s functionality and design. The cost of these can vary widely, but you can expect to pay anywhere from £20 to £200 for a premium theme, and £50 to £500 for a premium plugin. These can either be one-off fees or annually charges. The more functionality you want for the site, the more plugins you may have to buy.

While WordPress does require some investment in terms of hosting and premium features, it’s worth reiterating that it offers unparalleled flexibility and customisation options. With thousands of plugins and themes available, you can truly make your website your own.

Wix is the cheapest

So, which platform is right for you? Ultimately, it depends on your needs, budget, and technical expertise. If you’re looking for a user-friendly platform with a range of pricing options, Wix might be the way to go. However, if you’re willing to invest in hosting and premium features, WordPress provide better stability and security.

Support and Community

wordpress forums

Support and community are important factors to consider when choosing a website building platform. Let’s compare the support and community available for Wix and WordPress.

Wix’s Support System

Wix offers a range of support options, including phone support, email support, and a comprehensive knowledge base. Wix also has a large community of users who can help answer questions and offer support.

WordPress’s Support System

WordPress offers a range of support options, including a comprehensive knowledge base, forums, and a large community of users. Additionally, many theme and plugin developers offer support for their products.

Wix keeps it all in one place

Wix has a dedicated customer support team to answer any questions. As WordPress isn’t a hosting platform, you don’t have the same one-point of contact. You’re reliant on theme and plugin developers to be responsive – however, communities normally offer very good personalised support.

We hate that many small businesses don’t have the solid one-point of contact for their website. That’s why include tech support in our packages. You get the power and customisability of WordPress with the professional know-how to rely on.

Pros and Cons

wordpress v wix

Let’s take a look at the pros and cons of both Wix and WordPress.

Pros of Wix

Pros of WordPress

Cons of Wix

Cons of WordPress

Which Platform is Right for You?

Overall, both Wix and WordPress are powerful website building platforms, each with their own unique set of features and advantages. The choice between the two ultimately depends on your specific needs and skill level.

If you’re local service or brick-and-mortar business who doesn’t have a lot of time and no one to help, choose Wix. It’s simple, easy, and gets the job done.

If you want a complete control over your website’s design and functionality, WordPress is a must. We use WordPress because it allow us to be create exactly what you want whilst keeping it super user friendly for you and your customers. Plus, WordPress grows as you grow – there’s no need for a rebuild when your business doubles in size.

I want to switch from Wix to WordPress. Can I keep my existing design?

Certainly!

You can choose to maintain your current design on your new WordPress site, ensuring a seamless transition for your visitors. That’s exactly what our rebuild service is all about. Should you desire minor enhancements, we can incorporate those adjustments during the migration process.

Alternatively, you may view this transition as an opportunity to enhance your design and improve the overall user experience..

On the other hand, if you wish to embark on a complete redesign, it’s a good time to improve your overall user experience. We can use user behaviour data and industry research to help shape your new site.

Get in touch to discuss your Wix -> WordPress rebuild.

In today’s digital age, having a website is more important than ever before. Regardless of the purpose of your website, it is essential to understand the different types of websites available to determine which one will best suit your needs.

In this article, we will explore the seven types of websites and their respective characteristics. They are:

  1. E-commerce
  2. Personal
  3. Business
  4. Educational
  5. Media
  6. Entertainment
  7. Non-profit.

1. E-commerce Websites

E-commerce websites are an essential part of the modern business landscape. They are designed to sell products or services directly to customers online, providing businesses with a new revenue stream and a way to reach a wider audience. E-commerce websites have become increasingly popular in recent years, with more and more businesses adopting this model.

One of the primary features of an e-commerce website is the shopping cart and checkout system. This enables customers to add products or services to their cart and then complete their purchase securely and efficiently.

Payments are processed through a gateway enabling businesses to accept a variety of payment methods, including credit cards, debit cards, and digital wallets. An inventory management system is also usually included, which helps businesses track sales and stock levels.

There are various ways to develop an e-commerce website, including custom-built solutions and e-commerce platforms such as Shopify and Magento. These platforms provide businesses with a range of tools and features to help them build and manage their e-commerce website.

Key Features of E-commerce Websites

Benefits of E-commerce Websites

E-commerce websites offer several benefits to businesses, including increased revenue, reduced overheads, and better customer experience.

Some businesses may sell through a brick-and-mortar store and through a e-commerce website. However, this is not necessary to success. With reduced overheads, online-only businesses can scale and reduce as they need.

amazon ecommerce website

Examples of Successful E-commerce Websites

There are many successful e-commerce websites, including:

These websites have all built robust e-commerce platforms that provide customers with an easy-to-use interface and a seamless payment experience. They have become household names and are widely recognised as leaders in the e-commerce industry.

2. Personal Websites

A personal website allows an individual uses to share their thoughts, ideas, and experiences with the world. Personal websites can encompass a broad range of topics, from blogs and portfolios to personal branding and social media. These websites are often used for self-promotion, job seeking, and personal expression.

Key Features of Personal Websites

Benefits of Personal Websites

Personal websites offer several benefits, including increased visibility, improved personal branding, and a better online presence. Having a personal website allows individuals to showcase their skills, achievements, and personality, making it an excellent tool for job seekers, freelancers, and entrepreneurs.

john green personal website

Examples of Inspiring Personal Websites

Some examples of inspiring personal websites include:

3. Business Websites

A business website promote an organisation’s products or services online. They often don’t have eCommerce capabilities as their products are not shippable or serviced in person. For example, a carpet fitter or a plumber.

Business websites can range from a simple website that provides contact information to a comprehensive website that include a blog, and social media integration.

Key Features of Business Websites

Benefits of Business Websites

Business websites offer several benefits, including increased brand awareness, improved customer engagement, and a better online presence. A well-designed business website can help your organisation reach a wider audience, generate leads, and increase revenue.

bownds ranches business website

Examples of Effective Business Websites

Some examples of effective business websites:

4. Educational Website

Educational websites are designed to provide educational resources to students, teachers, and other learners. These websites can include features such as lesson plans, quizzes, and educational videos. Educational websites are often used by schools, universities, and other educational institutions.

Educational websites allow learners to access educational resources from anywhere in the world. Learners access educational materials at their own pace and on their own schedule.

skillshare educational website

Examples of Education Websites

5. Media Websites

Media websites are designed to provide news and other information to the public. These websites can include features such as articles, videos, and podcasts. Media websites are often used by news organisations and other media outlets.

Media websites is that they allow the public to access news and other information from anywhere in the world. Individuals can stay informed about current events and other important news.

huffington post media website

Examples of Media Websites

6. Entertainment Websites

Entertainment websites provide entertainment to the public. These websites can include features such as games, videos, and music. Individuals use them to relax and have fun.

soundcloud entertainment website

Examples of Entertainment Websites

7. Non-profit Websites

Non-profit websites promote a cause or raise funds for a charitable organisation. They’re a blend between a business and e-Commerce site, where you’re collection donations, but also building a community. Expect to find volunteer sign-ups, event calendars, and key information to helping people in need.

battersea non profit website

Examples of Non-profit Websites

Don’t have time to create a website?

Creating a small business websites is a huge task. Deciding what type of website you need is just the start. Hatch + Vox build websites for you that are easy to edit and easy to use.

From £499, you can have you new website up and running in no time.

In today’s digital age, having a good website is critical for any business to succeed.

Simply put, your website is often the first interaction potential customers have with your business. It’s your digital storefront, and as such, it needs to communicate your brand values clearly and effectively.

A well-designed website can attract and retain customers, boost your brand, and increase your revenue. So, what are the characteristics of a good website?

Here are 4 key factors you need to consider:

amazon ecommerce website

1. User-Friendly Navigation

When it comes to creating a website, one of the most important aspects to consider is user-friendly navigation. A website’s navigation should be intuitive and easy to use, allowing users to find what they’re looking for quickly and easily.

Intuitive Menu Design

A simple, organised menu is key to achieving user-friendly navigation. Your menu should include all of your site’s important pages, with labels that are clear and easy to understand. Consider using dropdown menus to help organise your content hierarchy. This can make it easier for users to understand your site’s structure and find the information they need.

It’s also important to consider the placement of your menu. Typically, menus are located at the top of the page or in a sidebar. Whichever location you choose, make sure it’s easy to find and accessible from every page on your site.

Consistent Navigation Elements

Consistency is key. When users navigate through your site, they should be presented with the same visual cues and navigation elements on each page. This includes keeping buttons and menus in the same location, and maintaining the same typography and colours throughout your site.

By keeping your navigation consistent, you can help users feel more comfortable and confident as they move through your site. This can lead to a better user experience overall, and may even encourage users to spend more time on your site.

Mobile Responsiveness

As more and more people use mobile devices to browse the internet, it’s essential that your website is mobile-friendly and responsive. This means that your web design should adapt to different screen sizes to display your website content correctly.

Having a mobile-responsive site isn’t just a good practice: it can also help improve your search engine ranking. Search engines like Google prioritise mobile-friendly sites in their search results, so having a responsive design can help you reach more users and improve your online visibility.

loading bar scaled

2. Fast Loading Speed

Having a fast loading speed is crucial for a website’s success. People have a shorter attention span, and a website that takes too long to load can lead to a high bounce rate. Here are some tips to improve your website’s loading speed:

Optimised Images

Images are an essential part of a website, but they can also be the leading cause of slow loading speed. Large image files can take a long time to load, especially on mobile devices.

Compress your images to reduce their file size without losing quality. There are many online tools available that can help, such as TinyPNG and Compressor.io.

Additionally, consider using a Content Delivery Network (CDN) to distribute your website’s resources efficiently. A CDN is a network of servers located around the world that can help deliver your website’s content to users faster. By using a CDN, your website’s content can be cached on multiple servers, reducing the distance between the user and the server, and ultimately improving your website’s loading speed.

Minimised HTTP Requests

Every time you load a web page, your browser makes multiple HTTP requests to load all the necessary files, such as HTML, CSS, JavaScript, and images. These requests can add up quickly and slow down your page load times.

Combine your CSS and JS files and reduce images and videos on each page to help loads your page quicker.

Another way to reduce the number of HTTP requests is to use CSS sprites. A CSS sprite is a single image that contains multiple images, and by using CSS, you can display only the part of the image you need. This technique can reduce the number of HTTP requests and improve your website’s loading speed.

Browser Caching

Browsers can store static files like CSS and JavaScript in their cache, allowing them to load faster the next time a user visits your site. Browser caching can speed up your website and reduce the amount of data that needs to be downloaded on repeat visits.

To enable browser caching, you can add cache-control headers to your server’s response. These headers tell the browser how long to cache the files and when to check for updates.

high quality content website

3. High-Quality Content

When it comes to creating a successful website, high-quality content is key. Not only does it keep users engaged and coming back for more, but it also helps improve your search engine rankings. Here are some tips for creating and maintaining high-quality content:

Informed and Engaging Writing

One of the most important aspects of high-quality content is well-written, informative, and engaging writing. Your content should provide value to your users and answer any questions they may have. Use headlines, subheadings, and bullet points to help break up your content and make it easier to read. This will also help users quickly scan your content to find what they’re looking for.

When writing, use a conversational tone that will resonate with your audience. Avoid using jargon or technical terms that may be confusing to those unfamiliar with your industry.

Additionally, add internal links whenever necessary to refer users to other related pages on your site. This will not only help users find what they’re looking for, but it will also help improve your website’s navigation and structure.

Regular Content Updates

While having high-quality content is essential, you can’t expect to create it and leave it at that. Continuously updating your content with new and useful information can keep users coming back and improve your search engine rankings. Aim to update your site at least once a month with fresh content.

Updating your content can also help establish your website as an authority in your industry. By staying up-to-date with the latest news and trends, you can provide your users with valuable insights and information that they can’t find anywhere else.

If you’re struggling to write – or just don’t have the time – consider a content writing service. They usually create more and better content than an average small business owner would for a reasonable cost.

Multimedia

Adding multimedia elements such as images, videos, and audio clips can make your content more visually appealing and engaging. However, it’s important to use them appropriately without overloading your pages.

Be sure multimedia files are optimised to reduce the page load time. Large files can slow down your website and negatively impact your user experience.

bownds ranches business website

4. Visual Appeal

Professional Design

First impressions are critical, and your website design can make or break your visitors’ experience. Your site should have a professional and visually appealing design that reflects your business values and brand identity. Work with a professional designer to create a unique and memorable website design.

Consistent Branding

Your website should maintain a consistent brand identity that aligns with your business goals, values, and communication styles. Incorporate your brand’s colour scheme, typography, and design elements throughout your site’s pages to reinforce a consistent brand identity.

Use of White Space

White space refers to the areas of a website that have no content. Proper use of white space can enhance your site’s readability and reduce visual clutter. It can also increase user engagement and help guide users through your content hierarchy.

thinking business man in suit

More than just pretty graphics

Now you have a better understanding of what makes a website great. A well-designed website can help your business attract new customers, establish your reputation as an industry leader, and boost your bottom line.

Remember, a good website is more than just pretty graphics – it should be user-friendly and optimised for search engines. With the right design choices and content strategy, you can create a website that will impress your visitors and drive your business forward.

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