SEO isn’t a one-trick-pony.

It’s an entire industry that requires different skill sets to get the job done.

The end goal is the same: to show your website to people who are eager to buy from you.

The strategy to achieve this is different for every website (even those in the same industry!). It’s the road map that pulls in these different types of SEO to help us land on top of the search engine results page.

If you’re new to search engine optimisation, it can be overwhelming.  Just by following experts on X, you’re pounded daily with new ideas and evidence that strategies that once worked have been squashed by Google.

This guide introduces you every type of SEO. From this, you should walk away with enough understanding to investigate further and start developing your strategy.

Have I missed a type of SEO? Leave a comment!

3 Main Types of SEO

Search engine robot inspecting a web page

No matter who you talk to – including us! – there’s three main types of SEO that everyone says:

You could call these the 3 pillars of SEO. The foundations that set your website up for success.

Let’s explore them.

On-Page SEO

On-Page SEO focuses on the content on your page. There are two questions we always ask when working on-page:

There are loads of elements affecting on-page signals such as:

We’re big on topical authority – how well you cover a topic across your site – and it’s why in the first month of your retainer, we create a blog content plan. Your Ultimate SEO Audit also highlights great opportunities to either create new landing pages or improve existing ones. This is built into your strategy.

Off-Page SEO

Off-Page SEO is about building a reputation and authority for your site.

How do you do that?

By getting other websites that search engines trust to talk about you.


By linking to your website.

Here’s a few strategies to get those links:

Link building is essential to any SEO strategy and it’s why Hatch + Vox includes it as default in any package. It can be the sole reason you’re sitting in position 1 and raking in all the sales and leads whilst your competition falls to page 2.

In the first month with us, we make sure you’ve got all your foundational backlinks sorted before jumping in with a full strategy. We often combine this with our content plan for maximum effect.

Technical SEO

Technical SEO is the one that people forget about, but is the first to be noticed when it isn’t done properly.

This pillar of SEO helps search engines spiders to crawl and index your site. Whilst On-Page focused on the semantical side, techncial makes sure these crawlers get access to what’s needed and understand what’s being given to them.

AND – to also make sure they don’t go to parts of your website you don’t want them to. Like where all your customer data is stored.

Typical Technical SEO actions include:

Location-based SEO

Shop in Marylebone, London

Just because the ones above are hailed as the foundational pillars doesn’t mean they’re the only ones to care about.

The rest of this list focuses on case-scenario specifics. Execute the right ones and you’ll dominate the SERPs.

The first one – location.

Local SEO

This is a brilliant strategy for small businesses to be seen in their area. Whether you’re a brick-and-mortar store or a service-based business, this strategy is THE one to care about.

Local SEO targets location-specific keywords and creates as much signalling data around that lcoation as possible.

Methods include:

Reviews have the biggest impact in this game – that’s why we always work with our clients get them. Whether it’s an e-mail sequence or recommending printed leaflets, this is the one and only area we ask you to be proactive.

The rest? Leave it to us.

International SEO

Serve multiple markets across the world? International SEO gets you on the map. Literally.

Just because you’re dominating the search results in the UK, doesn’t mean you’re automatically doing it in China. 

Especially when your site is only available in English.

And you only share UK-relevant cotent.

Each market has it’s own needs and the same applies to SEO. Whether you keep it all under one website or create multiple versions, International SEO makes sure everything is connected. So, whether you’re in the UK or China, the user knows they’re dealing with the same business.

Successful International SEO takes time and often requires:

Technical SEO plays a massive part here. With any website rebuild we’re a part of, we always try to pre-empt and prepare if the business goes international. It allows for a smooth transition and less headaches.

But, the first step is to get SEO right in one country first. Unless you have a massive budget, you’ll spread yourself too thin or cheapen out on tactic and fall flat.

Types of Hats in SEO

Black Hat SEO manipulating the search engine

You may have heard terms like White-Hat SEO, Gray-Hat SEO, and Black-Hat SEO as your browse the net or enter any forum where SEOs lie.

They’re different approaches to SEO with some ethical differences.

Learn more about them below and decide for yourself.

White-Hat SEO

White-Hat SEO is practices that fall perfectly in line with the terms and conditions of major searches engines – like Google.

If Google says something is good, you do it. If Google says something is bad, you avoid it like the plague.

The issue with that is what Google says and rewards are two very different things.

SEO agency owner quote on building backlinks

Link building is the prime example. Google says not to buy links, yet those who sit at the top of the results have bought them and are getting rewarded because of them.

This isn’t to say everything the below hats do is good and should be encouraged – it’s just a true reflection of real life.

Lots of SEO agencies and freelancers will proactively come out and say they’re white-hat.

But, behind closed doors, they’re buying those links to give them a boost. They’re building location pages that offer no real additional value compared to their actual service page.

And – what really annoys us – they’re not telling their clients.

Black-Hat SEO

Black-Hat SEO is the complete opposite. Their sole goal is to manipulate the search engine algorithms to their benefits – no matter the cost.

Old hacks include:

These are tactics Google has come out directly and said are against their rules. Issue is, you probably know (or have been victim to) a few sites who are sitting at the top of the search results as a result of these exact actions.

Black-Hat SEO is great if you want to learn how search engines actually work – not how Google says they work. We recommend not partaking in these tactics as the wins can be short-lived. As a result, your website could disappear from Google overnight causing your lead generation or sales to stop flowing.

It could destroy your business.

Leave it to these Black-Hats who can burn and churn websites without any affect to their livelihood to experiment. 

Grey-Hat SEO

Grey-hats sit in the middle. They believe in what the White-hats are fighting for, but know sticking by the rules isn’t always how you win the game.

Tactics include:

These are tactics that don’t deceive or trick the user. Unlike something like Bait and Switch (which destroys trust), these grey-hat techniques harm no one. In many cases, like the table of contents (ToC) example, they actually help the user.

Sometimes, Google tries to attack low-quality, spammy, content sites. One method is to find out what’s similar between them all and target every site that copies. Unfortunately, like in the March Core Update 2024 with the ToCs, everyone gets a mark on their head – guilty or not.

Instead of thinking about whether you should engage in White, Grey, or Black Hat SEO, ask yourself this:

“How can I give the user what they want, in the best way possible?”

99.99% of the time, you’ll end up falling into Grey-Hat. And there’s nothing wrong with that – especially when you have an SEO agency who

Platform-specific SEO

Woocommerce for WordPress CMS for eCommerce functionality

Each CMS comes with it’s own issues. They approach SEO and websites in a different way, such as how to handle canonical tags and relative URLs. Whilst the issue is not solely specific to that CMS, it’s commonly found when using it out-of-the-box.

Note: search engines don’t prefer or punish a website based on the CMS they are using. These are just common problems found when using the content management systems.


WordPress is hailed as the best CMS for SEO. From a technical perspective, there’s not much to change out of the box. If anything, anything major would be to do with your chosen theme or the server your WordPress is hosted on. 

If you choose to build with page-builders (like Elementor), you may face slower site speeds. But, there are plently of workarounds and optimisations we can do to make it as fast as possible.

For on-page SEO, there are loads of plugins to use to help get started. Major players include:

Most lead-gen and e-commerce businesses are familiar with WordPress and it’s one we recommened. In some cases, it’s easier and cheaper to rebuild in WordPress than try and fix issues on other content management systems.


If you’re not selling through WooCommerce (WordPress), you’re probably selling with Shopify

This CMS is great if you want an easy-to-use website without much fuss. But, for SEO, there are a few issues we have to handle.

Such as:

We’ve found 99% of problems are a one-time fix. As part of your retainer, Hatch + Vox get this done in the first month, so your SEO is not being held back anymore. 


Joomla was the first CMS Josh ever coded for! Back in the day, WordPress was built more for blogs, whereas Joomla was for much larger websites. Today, WordPress has caught up, but Joomla is still one of the top 3 CMS used.

But that doesn’t mean it still doesn’t have it’s issues:


SquareSpace is a WYSIWYG web builder. Super easy to use for non-techie people, but can be a pain for managing SEO.

Most of the issues are about control. For example, it’s hard to fine tune website speed with SquareSpace. Schema markup is generated by them with little wiggle room, and product feeds don’t exist.

Depending on your business, you may consider a rebuild. However, those who stick and optimise with SquareSpace can see great results. It’s out-of-the-box features make on-page SEO easy to do. 


Like SquareSpace, Wix is a web builder who have been pushing their SEO efforts in recent years. In our comparision guide between WordPress and Wix, we even said that Wix was better for SEO if you’re doing it yourself.

But there are still some issues that may put you off:

If you’re a local business with no eCommerce element, Wix may be the right CMS for you. Any other type of website is doable, but do your research before committing.

YouTube SEO

Whilst we’ve focused on content management systems, we cannot ignore platforms like YouTube.

If you create a lot of video content (and your customers find great value from them), SEO helps you get found on YouTube. The exact same principles are applied, such as:

Whether it’s a podcast you host, how-to videos for your products, or even entertainment videos, SEO can still help you grow.

How do I choose the right SEO type for my business?

Business owner trying to choose the best SEO strategy

As we’ve seen, there are many different types of SEO – all with the ability to get your businesses in front of the right people, in the right place, and at the right time. 

You don’t choose a type of SEO and stick with it forever. Your SEO strategy brings in different types to create a plan that works best for you and your industry.

It can get complex and confusing, especially if you’re not familiar with the current search engine trends.

That’s why we it’s our #1 reason for hiring an SEO agency.

Instead of hours and hours learning the ins-and-out of SEO, you hand it over to a team of dedicated experts who have done exactly the same for many other businesses like yours.

But first, we have to learn more about your business to determine the right way. There’s no point second-guessing.

That’s why we invite you to book a 30-minute call with Josh to figure out exactly how we’re going to improve your SEO.

Let’s start SEO

Want to learn the winning SEO strategies this agency uses?

Join to receive 1x strategy each Thursday.

You’ve spent days meticulously crafting your company’s website.

You’ve studied your competition, carefully picked your colour scheme, and even spent hours of your time ensuring that your graphics are top-notch.

Yet, despite all this commitment and hard work, your website doesn’t seem to be pulling in the traffic and sales numbers you thought.

Before you throw in the towel – consider hiring a SEO agency

An SEO expert helps you build an effective SEO strategy, and they also guide you on how to efficiently implement it to ensure your business thrives in this digital age.  

Why Your Business Should Prioritise SEO

I can’t stress enough just how important SEO is for your business.

Imagine your website as a storefront.

No matter how well-decorated, stocked full of great products, or offering great services your business is, without customers walking by and stepping in, it’s all for naught.

People use search engines like Google to find businesses or services like yours every day. If your business isn’t showing up in search engine results, you’re simply invisible to these potential customers.

But let’s be clear, you’re not just after any traffic.

You’re after meaningful, high-quality traffic, people who are actively looking for what you have to offer.

When done properly, SEO can help your business attract those who are actively looking for your product or service. These are the folks more likely to convert and become loyal customers. 

Prioritising SEO isn’t just a recommendation—it’s a necessity.

You could attempt to tackle SEO on your own (I tackle this below). But the reality is, it can be quite complicated, with many different elements to consider. The last thing I want you to do is take the task upon yourself, burn out, and take your whole business down with you.

That’s what I’ve written this article – to show you the eight key benefits to working with an SEO agency.

Reason #1: Agencies combine expertise and experience

Google Search on Android mobile

The biggest objection we have to hiring an agency is:

“Can’t someone from my team handle the SEO?”

Yes, they could.


Do they have the same depth of knowledge, experience and specialist training required to keep up with ever-evolving search engine algorithms?

Can they decode the labyrinthine world of keyword research, competitor analysis, and content optimisation? 

Are they able to distinguish between a great backlink and one that will tank your website?

This is the #1 reason why businesses hire agencies – their entire team are specialists.

We’re not just talking about people who’ve read a few articles, or spent an hour watching some videos on YouTube. We mean seasoned professionals who have lived through Google Update after Google Update. Experts who have built websites from scratch and saved big dogs from collapsing after a silly in-house decision.

That’s what we bring to the table. 

We know which strategies will work, which ones lead to better conversion rates, and most importantly – what tactics to avoid. We’ve probably already solved many of the challenges that your business faces, saving you the stress and uncertainty. 

That’s a level of expertise that’s hard to emulate.

Reason #2: SEO agencies save you time

Business owner relaxing reading book

You’re running a thriving business, charting growth plans, managing operational challenges while keeping an eye on the ever-changing market dynamics. 

And among all this, you’re also trying to do your own SEO – let alone any other marketing activity?

It’s too much.

Here’s what one SEO could be doing in any given day:

An SEO agency takes that away from you. 

You carry on steering your business to success whilst the agency builds your digital visibility. By delegating your SEO requirements to an agency, you’re buying more than professional expertise – you’re buying time itself. 

And we get it – not everyone wants to spend their day working on SEO quite like we do. That’s why we’d rather take the reins whilst you do what you love best.

Reason #3: Agencies have access to the latest SEO tools

SEO software

New SEO tools and technologies pop up almost every day – some give you a major competitive advantage!

But, being on top of the latest techniques and tools in the SEO world can be time-consuming and confusing if you’re handling it yourself. You could miss out big style!

That’s where an SEO agency steps in. 

Any reputable agency invests in the best SEO tools. These tools help them stay ahead of the curve and deliver exceptional results to their clients. They provide essential data and insights that can help optimise your website’s SEO strategy, conduct competition analysis, track search engine rankings, identify and rectify website issues, and so much more. 

With these tools, we break down complex data in understandable chunks, providing you with actionable insights to improve your web presence. 

Hatch + Vox also experiments with technology.

Let’s be honest – some tools are a waste of money, others you can get the same data for free elsewhere.

But then, through our experiments, we find tools that make our processes faster and easier. And we pass that on with competitive pricing AND quicker results.

If you’ve got the finances, time, and energy to test these tools out, then be my guest.

But remember, SEO isn’t something you can do by solely relying on tools to tell you what to do. If that was the case, we’d all be sitting on page one. These tools need to be used by specialists who know the industry and out.

Otherwise, one misstep could end up harming your site’s visibility instead of boosting it.

Reason #4: Agencies provide an objective view

SEO expert offering support to a business owner

SEO agencies work with multiple websites across many industries every single day.

They know the SERPs inside out.

They know which competitor is smashing it and which is crumbling down. 

They’re on your side, but this level of exposure to what works offers you an objective view. 

We’ve all been there – too close to our own passions to see the flaws in it. We think our own products, websites, and even ideas are perfect. As an agency who’s been there and done that, it’s great to have someone on your side to point out what you’re missing. 

And not only that – but we also show you how to fix it.

At Hatch + Vox, we’ve documented processes that we’ve found we’re doing time and time again.

It means our internal team can follow a straight-forward to-do list to get most tasks done. With faster action, clients make progress quicker whilst keeping more time aside for more complex tasks (ones you can’t exactly document!).

Reason #5: Fixed costs every month

relaxed business owner

With a professional SEO agency, the costs are typically fixed to a monthly retainer. You agree to a certain package or level of service, and that’s the amount you budget for each month. No unexpected charges, no sudden cost spikes, just a set amount that you can plan for. It eliminates surprise outlays, helping you keep your marketing budget under control. 

Compare this to hiring SEO in-house or using freelancers.

With us, you can pay £1700 per month for an entire team to be working your business. Hiring 1x good SEO Executive costs more than that.

And don’t forget the cost of tools and other resources. 

One month, you might need to invest in a new tool or software upgrade. Another time, you might have to pay more for additional content or links to get ahead of the competition. It’s a constantly changing landscape that can result in unexpected outflows. 

By providing predictable costs, an SEO agency delivers not only a valuable service but also financial stability. You gain peace of mind knowing exactly what your monthly spend will be, allowing you to focus more of your energy on running your business while we sweat the SEO details on your behalf.

Reason #6: Agencies know how to stay ahead

Business owner leading his team in the office

SEO isn’t like a one-time advertisement on a billboard or a solitary print in the newspaper.

It’s ongoing, ever-evolving process.

Google, Bing, and other search engines continuously update their algorithms, and keeping up with these changes is a job in itself.

Where would you rather invest your time: keeping up with the world of SEO and its complexities, or focusing on what you do best – running your business? 

SEO agencies constantly monitor algorithm updates, industry developments, and trends to ensure your online presence not only remains but thrives. Remember: search optimisation is not a one-off investment but more a long-term strategy, and we’re here to ensure it’s stays in the right direction.

Also, we know what’s relevant to your business. For example, changes to how Shopping is showing on the SERPS means nothing to a businesses that doesn’t sell products.

Without this ongoing adjustment, your rankings will slipping and your traffic will disappear. You’ll be left asking, “Why’s my website not showing up on Google anymore?”

With an SEO agency, that’s something you don’t have to worry about. 

Reason #7: Agencies translate the SEO jargon for you

Keyword tracking dashboard in our SEO Analytics tool

You need to interpret mountains of data to understand your SEO.

At times, it can be overwhelming. What does this metric mean? Is it relevant to me? Does it matter if it’s below average or is it a false negative?

SEO agencies remove this confusion for you. With straight-forward reporting that deciphers what’s going on, you only see the data that’s important to you.

At Hatch + Vox, we send a video talking through your PDF reports every month.

In that video, we only talk about actions and metrics that matter most to you – like sales, leads, rankings, and any issues we’re facing. You also get access to your own dashboard if you want to dig deeper and get to grips with all the data.

But our job is to filter the report so your time isn’t wasted listening to metrics that don’t affect your day-to-day.

That’s our job.

Reason #8: Scale your SEO with a single email

product launch

SEO agencies help you scale easily and quickly when you’re ready.

Say your first 6 months with Hatch + Vox goes really well, so much so, you need to open a new warehouse.

You now really want to push SEO further.

Or you want to take on a new market or launch a new product.

With a simple e-mail to us, you can upgrade your package. 

No need to figure out which staff members to hire, which tools to increase, and how much more to spend to get better results. Just a simple click of a button and your boosting your SEO efforts.

Our monthly catch-ups are the perfect opportunity to keep us both in the loop. Whether it’s one month away or two years, we can make sure everything is in place to expand.

P.S. We’re proactive in spotting new business opportunities in our keyword research. One client added 29+ different sizes to their product range after showing them how many people were searching for them each month.

Start your SEO with the right agency

Are you ready to partner with an SEO agency focused on growing your business?

Working with Hatch + Vox is super easy.

In the first month, you get the Ultimate SEO Audit (with extras) included in your retainer.

By the end, we’ll have a clear picture of what needs to be done to get you more traffic and sales.

You approve the strategy and then rest is down to us.

I’m ready to grow my SEO

Want to learn the winning SEO strategies this agency uses?

Join to receive 1x strategy each Thursday.

In the ever-evolving digital landscape, the competition for audience attention is fiercer than ever.

For businesses looking to gain an edge, Search Engine Optimisation (SEO) isn’t an option – it’s a necessity.


SEO forms the bedrock of any successful digital marketing strategy, serving as a powerful tool that businesses of any scale can’t afford to ignore. Every business owner must understand the immense potential SEO holds and to build it into their marketing strategy. 

Put simply: SEO is the beating heart of your online presence.

It isn’t a nice to have. It’s a need to have.

In this article, we’ll explore tangible reasons behind why SEO should sit at the forefront of your marketing plan. We’ll answer:

By the end, you won’t just realise the importance of SEO; you’ll be wondering why you haven’t invested in it sooner.

Search is a Key Part of the Buying Journey

Think about your own online buying habits.

Do you simply visit the first website that comes to mind, scour its pages, then make a purchase immediately?

Most likely not. 

You use a search engine, like Google or Bing, to find options to your problem. After checking out many websites, you may submit a contact form – or even continue your search down the funnel. A typical sales funnel through search for a lawyer may look like this:

  1. Can you sue for X?
  2. How to sue for X in court?
  3. Best lawyers in LOCATION

All this can be done through organic search alone. But this only can be done if your products and services are at the top of these search results. But with 1000s of other websites (including your competitors) fighting for the same spot, how do you get a foot in?

This is where SEO comes into play.

By working with experts to get position #1, you’ll not only increase visibility, but also your chances of attracting, engaging, and converting new customers. You’ll be there at every stage of the funnel – top, middle, and bottom when they’re ready to buy.

That includes offline sales too. SEO increases brand awareness by enhancing visibility, credibility, and trust of businesses. People research online for their local shops, restaurants, and attractions before visting – it’s the modern day version of the Yellow Pages! Even then, how many times have you drove past a shop to look them up later?

No matter if you’re selling only online or just in person, SEO helps you get found, establish a strong brand presence, and, more importantly – adds to your bottom line.

Increases Profitability (and ROI)

SEO drives impressive returns on investment (ROI) if executed properly. 

Yes, there are costs involved – such as hiring an SEO agency or investing in an SEO tool. However, compared to other marketing channels, the costs incurred in SEO are comparatively low. 

Organic search results win better click-through rates – especially when 70-80% of users ignore paid advertisements. That means more traffic on your site, which generates more leads and customers. 

Even more, SEO provides long-term results. It’s not a sprint – it’s a marathon. It’s not about immediate gratification but steady and sustainable growth. Unlike PPC, where your visibility disappears as soon as you stop investing, SEO keeps generating returns over time. Your efforts today might not pay off tomorrow, but they will undoubtedly reap rewards down the line. 

(P.S. This doesn’t mean you stop investing when you get to #1. With algo changes, you need to be constantly maintaining your position)

Like any marketing strategy, of course, ROI isn’t guaranteed and can vary.

There are many factors at work, like your business industry or how you’ve been using SEO. But, based on our experience, when done right, SEO propels your business towards success. It helps you reach a wider audience, boosts user engagement, and importantly, increases your profits.

Helps You Find New Business Opportunities

SEO doesn’t just get your business found – it opens it to new markets and customers. Through extensive keyword research, you can find exactly what your audience wants and needs.

For example, one previous client decided to expand their box sizes after seeing the huge demand for it. Another client (a creative business) found massive opportunity when we showed them new themes appearing for their products. 

Even on a locality basis, you can have a massive impact. Your business might be based in London, but perhaps there’s a market for your service or products in Manchester or Leeds you hadn’t considered. By optimising local search, you can make your business visible to a whole new local customer base, effectively expanding within the UK without the overheads of physical expansion. 

And that’s without targeting the big keywords that can take ages to rank for.

SEO is more than a tool or a channel. It’s an opportunity finder – and perhaps the cheapest way to do market research and get near-instant feedback.

Fuels Global Expansion

global growth international seo

Your business’ growth doesn’t have to stop at your own borders. If you’ve got eyes to dominate the globe, SEO (again) is the best route.


SEO isn’t confined to specific geographical locations. No matter the language, culture, or time zone, your business could be what pops up when someone, somewhere is in need of what you offer. You can set up a website in the UK and have it ranking in the US, Malaysia, and even Australia if you like. As long as you can deliver your services or products there, there’s no limiation. 

But this has to come with a proper strategy. International SEO is a different skillset that requires managing languages, locations, and much more. 

Imagine it like a motorway with loads of juctions. You have users from all around the world, speaking different languages, from different locations. Hong Kong is the best example. There you have people who read:

On top of the language, they also want to read only Hong Kong related content on your site. Part of International SEO is making sure your user (and Google) gets to the right part of your website. If they don’t, they’ll get confused and leave.

With the right strategy and team, your business will be available for the entire world to find. And more importantly, buy from. 

Builds Credibility & Your Brand Authority (It’s a form of PR!)

Users often associate higher rankings with quality. If your website consistently appears on the first page, it builds a sense of trust and recognition among potential customers. And if your content genuinely helps your customer (especially at the beginning of their buyer journey), they’ll remember that when they’re ready to buy.

As well as upgrading your brand’s image, SEO also improve your brand’s visibility. Organic SEO strategies encourage natural link building and word-of-mouth marketing. This way, you’re not just reaching your target audience, but also tapping into their networks, extending your brand’s reach.

Sounds like PR, doesn’t it?

Investing in SEO is, in many ways, investing in a form of PR. And in today’s digital world, you can’t really afford to skimp on either.

Your Competitors Are Already Doing It

Sick of seeing your competitors on page #1 and you’re nowhere in sight?

They’ve invested in SEO and are seeing the rewards. Either in-house or through an agency, they’ve dedicated time, effort, and resources to getting on page #1 and getting all the leads.

You have two choices:

  1. Accept defeat and let your competitors get more leads than you can ever handle
  2. Start the catch-up now and take some of the SERP as your own

The longer you leave it, the more money you’re going to need to spend to just to catchup.

But remember, just because your competitors are doing it doesn’t mean they’re doing it right or as effectively as possible. You can still overtake them. With the right strategy and expert eyes, you can find the opportunities they’ve missed. Add up over time and you’ll be in front by a long shot.

Forces You To Improve Your Website’s Usability

seo improves website usability

What do you expect when you go onto a website?

You only notice these factors when they’re not there. They stick out like a sore thumb and make you want to press the back button and never visit again.

Your website is no difference. And, if your SEO is working, you need to make sure all the traffic you’re driving to your website is worth it. You don’t want to spend ££££ per month on SEO just to have a website that doesn’t work, right?

Search engines do like easy to use websites too. They’re not a major factor to ranking (i.e. don’t expect to only improve your speed by 0.1 second and see yourself on the first page), but it’s a major factor when it comes to conversion.

People don’t want to wait 7 seconds for the page to load. They’ll go next door (to your competitor) and buy from them instead.

This is why we include User Behaviour in our SEO audits. Sometimes users are begging to convert, but you’re not giving them the option to – or making it clear enough. 

With many clients, we’ve spotted users like to compare products side by side. You watch the users flick between two pages, add one to the cart, change their mind, and add the other product instead. For one client, we recommeneded they build a comparison tool – for another, we wrote a blog post which explored both products in detail.

All this came from an SEO strategy focused on driving conversions.

Boosts the Performance of Other Channels

SEO isn’t a standalone channel. Some of our best campaigns have been when combining PPC and Paid Social together.


Here are a few ways:

And let’s not forget the increased conversions which have come solely from optimising the websites to be user-friendly!

We talked early on about SEO covering all parts of the sales funnel. Its true, you can take someone from the top right through to conversion solely through organic search.

But that’s not reality. A buyer needs to interact with you, on average, 8 times before converting (or even booking that meeting). And a combined great strategy from as many marketing channels as possible is going to help get there quicker. 

We always prefer an SEO-first strategy that uses keywords and topics to determine the funnel. From there, you build the other channels based on that. It’s more cost effective as you’re repurposing content instead of creating new for every channel.

But, whatever way you include SEO in your marketing strategy, it’ll deliver and boost your other channels too!

It’s Not Going Anywhere

tiktok new search engine

“SEO is dead.”

We’ve heard that time and time again.

But, the industry is still here and showing it’s importance more than ever. Google alone receives over 63,000 searches per second on any given day. And that’s only set to rise. Any business choosing not to use SEO is leaving an astronomical number of potential customers on the table.

Search engines are constantly adapting to provide better results. Every few months Google rolls out updates to fight back against poor quality websites. With the constant shifting, those who stay on top of SEO (or trust an agency with it), will find themselves beating their competitors – even those who’ve been in the game a short time.

SEO isn’t a one-time action. It’s a consistent long-term investment that requires specialists to be one step ahead. For you, that’s one step ahead of your competitor AND more revenue to your bottom line.

And there’s more opportunity on the horizon.

For example, the rise of TikTok has seen Gen Z start to use it like a search engine. If you’re targeting that demographic, SEO can help you make sure your videos are found first and by people who want to buy your product.

ARC Browser has released a new feature which removes the need for a search engine altogether!

If this takes off, SEO won’t be dead, but will adapt. In this case, it’ll be making sure that your website is chosen by ARC as a Instant Open.

The point is: people will always search – it’s the platform that’ll change. So, you may as well start now and work with experts who are constantly adapting.

What next?

SEO isn’t just about being seen—it’s about being found by the right people, at the right time, and in the right way. It’s about standing out in the crowd, finding a niche, and filling it better than anyone else. It’s about elevating your business, not just in search engine results, but in the minds and hearts of your audience. 

It’s a long-term strategy for growth. It’s about consistently adding value for your customers by creating a better user experience, more engaging content, and a stronger online presence. 

Is it worth all the effort?

Contact the website sitting at #1 for your keyword and ask them.

If you want that top spot, you’ve got three choices:

  1. Do It Yourself
  2. Hire in-house
  3. Hire an agency

If you want help with 1 or 3, book a call to see if we’re a good a fit.

Want to learn the winning SEO strategies this agency uses?

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