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Handling the industry of outsourced SEO can feel like a minefield, especially when you’re investing thousands of pounds with uncertain outcomes.

Many business owners, just like you, have found themselves frustrated by vague promises and subpar results.

It’s not uncommon to worry about spending £3,000-£10,000+ only to discover months later that the efforts were ineffective or, worse, damaging to your online presence.

In this guide, we’ll investigate into the intricacies of outsourced SEO, drawing from industry insights and real-industry experiences to arm you with the knowledge needed to make informed decisions.

By the end, you’ll have a clearer understanding of what to look for in a reliable SEO partner and whether it’s worth considering handling SEO in-house.

What is SEO outsourcing?

SEO outsourcing involves hiring an external agency or freelancer to manage search engine optimisation for your business.

This strategy can include various tasks like:

Leveraging outsourced SEO services allows your business to access specialised expertise and resources, often at a lower cost and with greater efficiency compared to keeping an in-house SEO team.

Many small businesses find outsourcing particularly beneficial. You can focus your efforts on core operations while a professional SEO agency optimises your online presence.

Hiring an SEO agency optimises your resource utilisation. You gain access to seasoned professionals who stay updated on the latest SEO trends and best practices. Your business can achieve better search engine rankings and increased online visibility without the need to train an in-house team.

What SEO tasks can you outsource?

Outsourcing SEO involves delegating exact tasks to external experts to boost your website’s search engine ranking and online visibility. Here’s how you can benefit:

Keyword Research

Identifying relevant keywords with the right search volume and intent takes time. You’ll find it beneficial to outsource this task to ensure a strong SEO foundation. Experts use advanced tools to find high-value keywords efficiently.

Content Planning

Developing a structured content strategy is critical. By outsourcing content planning, you can focus on other core business activities. External professionals will create a detailed plan to align with your SEO goals.

Content Writing

High-quality content is essential for establishing topical authority. Outsourcing content writing to specialised agencies guarantees well-researched, captivating material at a lower cost and quicker turnaround.

Technical SEO

Technical SEO ensures your website meets all technical requirements for a high ranking. This aspect involves improving site speed, mobile-friendliness, and overall user experience.

Link Building

Building high-quality backlinks is crucial. Outsourcing link-building tasks to SEO services guarantees organic and authoritative links, improving your site’s ranking and domain authority.

Internal and External Linking

Effective linking strategies enhance user experience and search visibility. External experts can ensure optimal internal and external linking structures, which improve navigation and SEO performance.

Competitor Analysis

Understanding your competitors’ strategies is vital. Outsourcing competitor analysis provides you with detailed insights into their strengths and weaknesses, allowing you to adapt your SEO strategies accordingly.

Fixing Bugs and Glitches

Technical issues can negatively impact user experience and rankings. Outsourcing the task of fixing bugs and glitches ensures that your website operates smoothly and remains compliant with SEO best practices.

Outsourcing these SEO tasks to an experienced SEO agency can optimise resource utilisation, enhance search engine rankings, and drive better results for your small business.

Advantages of Outsourcing SEO

Man facing vibrant cosmic swirl of colors

Outsourcing search engine optimisation (SEO) provides many benefits. For UK-based businesses, these advantages can be particularly impactful on performance and growth.

Direct Access to Experienced SEO Experts

Outsourcing connects you with experts specialising in search engine optimisation. These professionals stay updated on the latest SEO trends, algorithms, and best practices. They bring a wealth of knowledge, ensuring your website employs the most effective strategies.

Cheaper than Hiring In-House

SEO outsourcing significantly reduces costs. Employing an in-house SEO team requires salaries, benefits, and ongoing training. Outsourcing eliminates these expenses, providing access to a dedicated team of experts at a fraction of the cost.

Easier to Scale

Scaling SEO efforts becomes straightforward when you outsource. You can adjust the level of SEO services based on your business needs. Whether you’re launching a new product or want to improve local SEO, outsourcing offers the flexibility to scale up or down efficiently.

Spend More Time on Building Your Business

Entrusting SEO to a reliable agency lets you focus on your business’s core activities. You won’t need to worry about the intricacies of SEO strategies. Instead, you can dedicate your time to scaling your business, confident that professionals handle your search engine optimisation needs.

Downsides of Outsourcing SEO

Outsourcing SEO has its benefits, yet several drawbacks must be considered by businesses.

Less Control Over Deliverables

Outsourcing SEO often means losing some control over the deliverables. Your SEO agency handles the process, and inconsistencies in strategy and implementation may emerge.

An example includes waiting over a month without seeing substantial on-page optimisations. This lack of visibility into actions, such as bought backlinks, can feel like fraud.

Communication Challenges

Communication is crucial for success in outsourcing SEO.

But, differences in time zones, language barriers, and cultural differences can complicate it.

Misunderstandings and delays could disrupt the implementation of your SEO strategy.

Businesses face difficulties tracking the SEO agency’s activities, adding to the frustration.

Less Market Knowledge

External agencies might lack the local market knowledge that an in-house team possesses.

This gap can lead to less effective strategies, especially for small business and local SEO.

Agencies may not understand the nuances of the market, impacting the overall effectiveness of SEO services.

Consider these downsides alongside the benefits to make an well-informed choice about outsourcing SEO.

Steps to outsourcing SEO

Small business owner sitting down to discuss outsourcing SEO to an agency

Outsourcing SEO can help your small business improve search engine optimisation without overwhelming your resources.

Here’s how to do it effectively:

1. Determine the SEO Services You Want to Outsource

Identify the exact SEO services you need.

Decide whether you require on-page SEO, off-page SEO, technical SEO, international SEO, local SEO, or content SEO.

Clarify your requirements to streamline your search for the right SEO agency.

2. Outline the Goals You Want to Reach

Define what you want to achieve with your SEO efforts.

Maybe you’re looking to increase brand visibility, improve search engine rankings, or drive more organic traffic.

Clear goals help focus your strategy and measure success.

3. Research and Vet SEO Agencies

Search for SEO agencies with a proven track record. Look for positive reviews, efficiency, and relevant expertise.

Check testimonials, case studies, and reviews to ensure the agency aligns with your business goals.

Evaluate factors like cost, service range, and customer satisfaction to make an well-informed choice.

4. Define Your Strategy with the SEO Agency

Collaborate with your chosen SEO agency to create a customised strategy.

Align this plan with your goals and objectives for optimal results.

Keep communication open to refine strategies and adapt to any changes in your business needs.

5. Track Progress with Monthly Reporting and Meetings

Monitor your SEO progress with regular reports and meetings.

Monthly updates allow you to track improvements, make necessary adjustments, and ensure your SEO strategy remains aligned with your objectives.

Consistent communication prevents missteps and maximises the impact of your investment.

By understanding and implementing these steps, your small business can navigate the complexities of search engine optimisation, focusing on local SEO or other specialised areas to boost your online presence effectively.

Avoid THESE mistakes when outsourcing SEO

Outsourcing SEO requires careful consideration. Mistakes can lead to wasted resources and poor results.

Investing Too Little

Paying for ultra-low-cost SEO services rarely pays off.

These services often lack the quality needed for effective search engine optimisation. Inadequate resources can result in using black-hat tactics, risking penalties from search engines.

Consider investing more in reputable agencies that provide comprehensive, high-quality SEO services.

Inexperienced Agencies

Choose your SEO agency wisely.

Agencies with limited experience might carry out ineffective strategies. A proven track record and relevant skills are essential for managing your SEO needs.

Validate the agency’s experience by reviewing case studies and client testimonials.

Focusing Too Hard on Vanity Metrics

Prioritising only the keyword rankings might not lead to success.

It’s vital to track more encompassing metrics, such as traffic, leads, and conversion rates.

Agencies that focus solely on vanity metrics can often miss the bigger picture. Seek agencies that measure overall business growth along with search engine rankings.

Agencies That Guarantee Position 1

Be wary of agencies promising the top spot on search engines.

No one can guarantee rankings due to the unpredictable nature of search engine algorithms.

Instead, find agencies committed to improving your website’s overall visibility and performance.

SEO Agency Who Fail to Communicate

Effective communication is key when outsourcing SEO.

Agencies that don’t keep you informed can create gaps in strategy execution.

Regular updates and transparent reporting are crucial for ensuring your SEO objectives are met.

Opt for agencies that prioritise constant communication.

At Hatch + Vox, you can expect:

Ready to Outsource?

Outsourcing SEO can be a game-changer for your business if done correctly.

By partnering with the right agency, you can leverage their expertise to boost your online presence and achieve better search engine rankings.

All great partnerships start with a conversation.

And that’s why I’m inviting you to a 30-minute chat.

In this call, we’ll:

Ready?

Book my 30-minute chat with Josh

Handling the digital marketing industry can feel like a maze, especially when deciding between SEO and Google Ads. As a small business owner, you’re likely aiming to maximise your online presence and drive quality traffic to your website.

But where should you invest your resources?

In this article, you’ll discover the key differences between SEO and Google Ads, helping you make an well-informed choice customised to your business needs.

With years of expertise in the SEO industry, we’ll break down the benefits and drawbacks of each approach.

By the end, you’ll have a clear understanding of which strategy aligns best with your goals, ensuring your marketing efforts are both effective and efficient.

Key Differences

SEO vs Google Ads: Which is for you?

Deciding between SEO and Google Ads can be challenging. Differing benefits and contexts dictate which approach suits your strategy.

When to Choose SEO

  1. Long-term Strategy: SEO builds credibility and authority over time. It offers sustainable, cost-efficient results, making it ideal for long-term strategies. Over time, SEO reduces costs by attracting organic traffic.
  2. Organic Traffic: SEO focuses on organic traffic, cutting out the need for direct payment for each click. This budget-friendly option ensures long-term benefits without ongoing charges.
  3. Content Quality: High-quality content forms the crux of SEO. On-page optimisation and link building improve your website’s visibility in search engine results, boost credibility, and enhance user experience.
  4. Cost-effective: While consistent investment in content and optimisation is essential, SEO lowers the cost per acquisition over time. As your site becomes an authority, accruing organic traffic gets easier and cheaper.

When to Choose PPC

  1. Immediate Visibility: Google Ads ensures immediate visibility through paid placements. Paid search, or PPC, positions your ad above search results, perfect for quick results and short-term goals.
  2. Control Over Budget: You retain control over your budget with Google Ads. Set daily spends, adjust bids, and only pay per click. This flexibility is beneficial when testing new markets or products.
  3. Targeting Options: Google Ads offers precise targeting options. Reach exact demographics, times, and geographies, maximising the efficiency of your campaigns.
  4. Performance Tracking: Google Ads gives detailed analytics about performance. Track conversions, identify successful keywords, and adjust strategies based on real-time data.

Selecting the right approach depends on your exact needs and goals.

For long-term branding, sustainable traffic, and content quality, SEO is often the better choice.

If you seek immediate results, budgeting flexibility, and precise targeting, PPC with Google Ads serves these purposes well.

The Pros of SEO

SEO offers several benefits that make it a valuable strategy for long-term digital marketing. Here’s a breakdown of the key advantages.

Lower Cost

SEO generally costs less than pay-per-click (PPC) campaigns. You can generate traffic consistently without ongoing payments once you invest in SEO. This lower cost becomes more important over time, reducing your marketing expenses.

Continuous Traffic Generation

Optimised content continues to attract visitors over time. As long as your content remains relevant and high-quality, you’ll see consistent traffic. This feature makes SEO an excellent choice for sustainable growth.

Larger Potential Audience

SEO targets a wider audience compared to paid search. Organic search results generally receive more clicks than ads. For businesses aiming for a broad reach, such as online stores, SEO is particularly beneficial.

Consumer Trust

Organic rankings build consumer trust. Many users prefer clicking on organic results over paid ones. This trust can lead to higher conversion rates and stronger customer relationships.

It’s an Asset

SEO efforts contribute to building long-term digital assets. High-quality, optimised content will continue to add value to your site. It keeps providing benefits long after the initial investment, improving your business’s online presence.

The Cons of SEO

While search engine optimisation (SEO) offers many benefits, certain drawbacks are also worth considering.

Time-Consuming

SEO efforts often require months to generate meaningful results. If you need an immediate boost for an upcoming sale or promotion, paid search like Google Ads is more effective. Optimisation strategies take time to build credibility and authority in search engines.

Tracking Is a Bit More Complicated

Tracking SEO performance isn’t as straightforward as tracking paid per click (PPC) campaigns.

For instance, if you’re investing in local SEO and need to track phone calls from SEO traffic, you’ll often need additional technology like Dynamic Number Insertion (DNI).

This extra layer of complexity can make it harder to measure your SEO’s direct impact compared to Google Ads.

Your Control Is Limited

You’re largely at the mercy of Google’s algorithms when relying on SEO. These algorithms frequently change, which can affect your rankings unexpectedly.

Paid search campaigns offer more immediate control over visibility and results. With SEO, you build on ‘borrowed land,’ and algorithm changes can disrupt your efforts without warning.

The Pros of Google Ads

Google Ads present several advantages over search engine optimisation (SEO), offering unique tools and immediate benefits ideal for businesses needing quick returns.

Faster Results

Google Ads deliver quicker outcomes compared to the gradual process of SEO.

You can achieve immediate lead generation and sales, making it suitable for businesses that need fast visibility and conversions.

While SEO requires sustained effort over time, Google Ads can start driving traffic as soon as the campaign is live.

Easier to Measure and Track

Detailed reporting and tracking features come standard with Google Ads.

You’ll find it simple to measure the ROI from each keyword and ad campaign.

These insights allow for effective budget allocation and continuous optimisation of your ads.

Tracking performance becomes straightforward, maximising the effectiveness of your marketing spend.

Targeted Advertising

Highly targeted advertising options are a hallmark of Google Ads.

You can reach exact audiences based on demographics, interests, and behaviours.

By targeting exact keywords, topics, and placements, you ensure that your ads reach the most relevant users.

This targeted approach enhances your campaign’s efficiency and effectiveness, prioritising relevant traffic and potential customers.

The Cons of Google Ads

Even though the many advantages, Google Ads have some drawbacks worth noting.

High Competition

Google Ads can be highly competitive and especially so in certain industries. You might find it challenging to achieve a high ROI due to the increased competition, which drives up the cost per click.

For example, sectors like finance and legal services often face bids of several pounds per click, making it tough to maintain profitability if not managed well.

Costly if Mismanaged

Mismanagement can lead to high costs.

If your ad campaigns aren’t set up correctly, you might face issues such as poor ad targeting.

Inadequate budget management can quickly drain resources without delivering results.

Proper setup and ongoing optimisation are crucial to avoid wasting your ad spend on irrelevant clicks.

Clicks Don’t Equal Conversion

While Google Ads can generate a high volume of clicks, they don’t necessarily result in conversions.

Poor landing page design and inadequate targeting are common factors that hinder conversion rates.

High bounce rates also reduce the efficiency of your paid search campaigns, making it essential to focus on both ad quality and landing page effectiveness.

Can SEO and Google Ads Be Used Together?

Choosing between SEO and Google Ads doesn’t have to be an either/or decision.

Both strategies complement one another, offering a powerful combination for online visibility.

Here’s why:

  1. Increased Visibility: By using both strategies, you ensure your online presence is stronger across both paid and organic search results. This reduces reliance on a single channel.
  2. Targeted Reach: SEO attracts organic search traffic while Google Ads target exact keywords and demographics. This dual approach allows you to reach a broader audience.
  3. Cost-Effective: SEO remains a long-term strategy with lower costs. Google Ads, though they provide immediate results, come at a higher cost. Using both helps optimise your marketing budget.
  4. Improved Conversion Rates: Your SEO-optimised content can enhance Google Ads campaigns. This synergy can lead to higher conversion rates.

By strategically combining both, you can leverage the immediate impact of Google Ads while building the long-term benefits of SEO.

Monitoring and adjusting both campaigns ensure you get the best ROI, balancing quick wins with sustained growth.

Still unsure which is for you?

I get it. You don’t want to spend ££££ per month to find it out it was the wrong choice.

You need absolute clarity before going all-in.

That’s why I’m offering you a free 30-minute consultation.

By the end, you’ll know if you need SEO, PPC, or both to succeed.

A local SEO package for entry-level businesses or smaller companies, starts at an average price of £750 per month. You’ll find at least 60% of agencies will charge £1000+ per month.

For businesses with multiple locations, in competitive industries, or more aggressive goals, they can expect to pay £3000+ per month for their Local SEO. 

Businesses with 70-80 locations pay around £6500 per month.

National corporations with 100+ branches can pay up to £12,500 per month!

But in general, most Local SEO packages will be under £2,000 per month.

It’s not common for Local SEO to be included in enterprise or traditional SEO retainers if the business serves on a national, continental, or even international level.

What affects the cost of Local SEO services?

Don’t be put off by the broad average cost of Local SEO services. Most businesses with one location or serve a city/region are towards the £750 per month mark. 

There are 5 main reasons why you’ll need to invest more in your local SEO. Use these factors to help determine your minimum investment, act as a benchmark when talking to agencies, and as a sounding board when you get quoted higher or lower.

Your Current Local SEO Performance

It’s rare for local businesses to reach out for Local SEO when they’re getting enough leads from Google each day. Either they’ve experienced a recent drop, they want to get started, or they want to get more and more.

Your starting position will affect the total investment. At Hatch + Vox, we complete a full audit in the first month to get a better understanding of what we’re working with. With us, your package is based on how fast you want to progress, rather than a “more work = more money” approach.

How Many Locations You Have

The number of locations your business operates in considerably impacts local SEO services pricing. For example, optimising for 10-20 locations can cost around £1500 per month, whereas managing SEO for over 100 locations might require you to shell out £12,500 per month.

We always take advantage of economies of scale and pass that on, but we can’t hide that more locations = more work. More citations to build, more links to obtain, more content to create. But, wherever we can do more done cheaper – we make sure that’s reflected in our pricing too.

How Many Products and Services You Sell

The range and quantity of your products or services significantly dictate your SEO investment. Each product or service warrants its own set of keywords and strategy. Whilst some keywords and industries overlap, it make sense to not spread our efforts to thin across so many products and services at once.

That’s why we always recommended focusing on one product or service at a time, or upping your budget to reflect those needs.

Where You Sell Your Products or Services

If your target audience is based in highly competitive markets or large cities, investment might surge as you need more resources to get to #1. Think major cities like London, Manchester, and Liverpool. Smaller cities may have less volume, but dominating them add up overtime.

In many cases, we’ve found the investment spent on smaller cities ends up with more results than a business going for the bigger cities. Even more, those who dominated the smaller cities found it easier to rank for the bigger ones too.

Just like with the amount of products or services sold, it can be best to focus on one area at a time and then expand once successful.

How Competitive Your Industry Is

Finally, local SEO cost per month hinges on the competitiveness of the industry. If you’re in an industry where everyone is already doing SEO, sprinting past competitors in search rankings is challenging. You need more resources – like link building and blog posts – to beat your competitors and get more results.

We’ve often found higher investment due to competition is worth it. However, we invite all clients to use our ROI calculator to make sure the cost per lead is worth it compared to other channels.

Pricing Models for Local SEO Services

seo consultant talking to client over video call

When you reach out to SEO agencies, you’ll find different ways of pricing this service. Here are the three popular models you’ll find.

Hourly Consultation

This is perfect for businesses who have an in-house marketing team and need an external specialist to answer a few questions. Typically, UK SEO experts charge between £150 – £300 per hour. Some may also offer packages that can be spread across multiple months, making it a better deal without committing to a monthly fee.

Hatch + Vox rarely engages with hourly consultation to Local SEO due to ROI on the investment. Instead of paying £250 per hour, you may as well pay £775/month and have everything handled for you.

We’ve also found most local business owners handle marketing themselves and it’s better for them to offload the work to us rather than teach them every detail.

Monthly Retainer

Monthly retainers are great for businesses who want an affordable and continual service. Agencies normally take all the aspects of running an SEO campaign and bundle it into one monthly cost. Instead of paying for strategy, on-page optimisation, link building, and content production separately, you get it for one monthly fee.

This done-for-you approach saves the business owner time whilst generating more leads and sales. They know exactly how much they’ll spend each month and what they should be getting in return.

Project-Based Pricing

For well-defined, one-off tasks, project-based pricing wins. Think citation building, blog creation, or even a SEO audit. The focus is on the deliverable, rather than the results it’ll create.

Normally, this is used by businesses who have created a strategy themselves and need help executing part of it. Tasks like citation building may cost the business more per hour for their own employee than it would to outsource – so they hire an agency to complete that task cheaper.

This approach is great as a trial run with an agency before committing long-term with them.

What’s the ROI from Local SEO?

Business owner receiving telephone calls after successful local SEO campaign

According to research, the average local SEO campaign achieves 500% ROI after three years. 

Industries such as Biotech, Construction, and Financial Services record particularly high ROI, from 317% to an attention-grabbing 1,000%. 

This statistic alone shows how worthwhile local SEO is for any business. 

Businesses may expect to breakeven between 6-12 months. However, the factors discussed above may cause delays – or even help you see quicker results. 

Remember: there are no guarantees in SEO. No one can guarantee a #1 spot. They can’t guarantee an increase in sales or leads. We don’t control the algorithms.

But using proven methods, we can get you as close as possible. 

How much should I budget for Local SEO?

seo budget calculator

It’s hard to comment on your specific business, but here are a few examples to help you compare.

A florist in Wolverhampton with a brick-and-mortar store and delivery across the city = £775/month (Local Starter package).

Landscaper in Birmingham, but also serves Worcestershire and Warwickshire = £995/month (Local Booster)

Car rental service serving across multiple regions in the country = £1395/month (Local Superstar)

These aren’t exacts and your situation may be different. If you’re comfortable investing ~£1000 per month, you should reach out to us and other agencies for a chat. We’ll be able to guide you towards the right package or create an offer that works best for your business.

If you have under £775/month, you may find freelancers with less experience for around £500/month. However, you’re entering dangerous territory there. Whilst there are some excellent SEO experts in that price range, you’re more likely to suffer in the long run from either:

Of course, you’ll find this at any investment level, so please do your due diligence.

And, if you’re paying £2000+ per month and don’t know why, ask your agency. If there’s no reasonable answer they can provide without evidence – like tougher competition or faster output – consider your options. Especially if they’re not getting you results.

Get free advice from an SEO expert

We’re on a mission to make SEO easy to understand for everyone.

So, if there’s anything above that’s confusing or you have a question, we’re here to help.

There’s two ways to get your questions answered:

No matter the question, we’ll answer honestly. Even if that’s recommending you to a competitor or telling you to hold off SEO for a more-suited channel.

When setting up your online store, choosing the right eCommerce platform is like picking the foundation for your business. 

Two popular options stand out: Shopify and WooCommerce.

It’s like deciding between renting a store space in a shopping centre (Shopify) or owning your building (WooCommerce). Shopify is known for being user-friendly, while WooCommerce offers more customisation.

Both can grow with your business, but Shopify handles the tech side for you. Your choice depends on your tech skills, control desires, and budget. Let’s compare both to help you decide for your business:

1. Ease of Use

Shopify's welcome email to new customers

Shopify

Shopify is super easy to use.

You sign up, pick a design you like, and start selling your stuff. No need to be a computer whiz. Everything is right there, easy to find on your dashboard. It’s like a store that’s all set up for you. You don’t have to worry about the tech stuff behind the scenes. If you can use your smartphone, you can handle Shopify without a hitch. It’s a piece of cake!

So, if you want to sell things online without any fuss, Shopify is a smart and stress-free choice.

WooCommerce

WooCommerce is a bit more hands-on. It’s like building your store from scratch. You add it to a WordPress website, which is a bit like creating your own space.

It’s not as easy as Shopify; you have to handle more stuff. You need to find a place for your store to live (that’s hosting), and you’ll have to keep your store up to date, like doing maintenance.

You’re in charge of keeping it safe too, which is the security part.

If you like doing things yourself and don’t mind a bit of tech stuff, WooCommerce gives you more control. But it’s not as simple as Shopify.

Winner – Shopify

So, if you want a quick and hassle-free start, Shopify is your choice.

But if you’re tech-savvy or like having complete control, WooCommerce could be your thing – just be ready for more DIY action.

2. Customisation

Product page custom designed on WooCommerce

Shopify

Shopify is like a shop where you can change the display but not the whole store.

You can pick from different themes (like store layouts) to give your shop a new look, but you can’t change every little detail. You can also add some extra features with apps, like putting up posters in your shop.

It’s easy to use, but it’s not as flexible as some other options. If you want to make small changes and don’t want to get too deep into design, Shopify is good.

It’s simple, but it has some limits.

WooCommerce

WooCommerce is like a toolbox for making your online store look and work just the way you want. You can change nearly everything! You can pick different themes (like paint colors) to change how your store looks.

You can also add extra features with plugins. You can change the layout too. It’s very flexible. It’s all about making your online store fit your style and needs, which is pretty awesome if you like to be in control.

Winner – WooCommerce

So, if you want a stylish store without the tech hassle, Shopify’s templates and easy tools are great.

But if you’re a design guru and want total control, WooCommerce, with its WordPress magic, is the way to go – just be ready for some extra tech work.

3. Cost

Shopify's pricing table

Shopify

Shopify costs money, and it’s like paying rent for your online store.

The Basic plan from Shopify initiates at £19 per month, and you have the option to upgrade to the Shopify plan, available at £49 per month, or the Advanced Shopify plan, which costs £259per month.

With additional transaction fees for sales processed through third-party payment gateways. It’s essential to consider that the higher-tier plans may include features that you might not require, potentially leading to paying for resources that go unused.

So, if you want a store with many features, it can get a bit pricey. But, it’s straightforward – you know what you’re paying for, and it includes hosting and security. 

WooCommerce

Using WooCommerce might not be completely free, but you have more control over your spending. The basic WooCommerce software is free, like a free tool for building your store.

However, you’ll need a few other things. A domain name comes with a price tag of £14.99, an SSL Certificate is priced at 369.99, and web hosting averages around £7.99 per month.

This expenditure can be a significant consideration, especially when you’re launching your online presence.

Also, if you want extra features or a fancy design, you might need to buy some plugins or themes, kind of like buying decorations for your store.

So, it can be budget-friendly if you’re careful, but costs can add up depending on what you want to do with your store.

Winner – Draw!

WooCommerce is cost-effective, being free and lacking transaction fees, but consider hosting, themes, and plugins.

Shopify offers comprehensive pricing plans, but costs can escalate with scaling, potentially covering unused features.

The choice depends on your unique requirements and budget constraints.

4. Scalability

website servers

Shopify

Shopify makes growing your online store simple.

It’s like moving to a bigger shop when you need more space. You don’t worry about the technical stuff, like servers and space – Shopify handles that for you. Your store can get bigger without you stressing about it. They have different plans for all sizes, from small to huge.

Plus, they can handle lots of customers, even during big sales. It’s like having a shopping centre for your store. If you get more visitors and sales, Shopify can handle it.

So, if you want a store that can grow without trouble, Shopify’s got you covered.

WooCommerce

WooCommerce can grow with your needs, like a store that gets bigger as you sell more. It’s like adding more rooms to your house. You can start small and expand when you want.

But, you need to do some work.

You’re in charge of finding the right hosting (that’s like the land for your store) and making sure it can handle your traffic. You also need to keep everything up to date and secure.

So, it’s like owning a big house – you can make it huge, but you have to take care of the maintenance. It’s flexible, but it needs your attention as you grow.

Winner – Shopify

So, Shopify is hassle-free regarding scaling – they do it for you. WooCommerce can grow with you, too, but you must manage the technical side as your store gets busier.

5. Payment Options

Shopify simple payment options

Shopify

Shopify lets you choose how you want to get paid when you sell stuff online.

They have their own way, called Shopify Payments, which is like the house payment method.

You can also use other payment methods, like PayPal, credit cards, and more. But, some of these methods may have extra fees.

Shopify imposes an additional 2% transaction fee on sales processed through third-party payment gateways, in addition to the fees charged by those gateways. You can decrease this fee to 0.5% by subscribing to the £259 per month Advanced Shopify plan.

However, with Shopify Payments, you only pay credit card fees, which start at 2.9% + 25p for the basic plan and decrease with higher-tier plans.

So, it’s like having lots of ways for people to pay you, but some of them might cost a little extra. You pick the one that works best for your store and customers.

WooCommerce

With WooCommerce, you can use different payment methods, like PayPal, credit cards, and more. You decide which ones you want to offer to your customers.

Being a self-hosted platform, you’ll only incur transaction fees from your payment gateway or bank with WooCommerce.

Notably, unless you opt for WooCommerce Payments, there are no percentage fees imposed on credit card payments.

So, you have flexibility in how people pay you, but you might need to deal with different fees depending on the payment methods you use. It’s all about what works best for your store and your customers.

Winner – Draw!

So, Shopify gives you a ready-made payment system, and with WooCommerce, you can pick and mix your preferred payment methods to suit your business needs.

6. SEO

google crawler robot

Shopify

Shopify is pretty good from the get-go for SEO. For example, it’s automatic rendering of WEBP images takes away the worry about converting and optimising the biggest part of your website.

But there are some issues out-of-the-box that can affect your SEO performance. For example, the way it handles canonical tags and relative URLs ends up creating duplicate pages. Google gets confused which page to rank and may decide not to show any!

WooCommerce

WooCommerce uses WordPress as its base, and that’s good for SEO.

WordPress is naturally friendly to search engines. The issues mentioned above with Shopify aren’t an issue with WordPress. In fact, we sometimes recommend rebuilding in WordPress if the SEO becomes too hard to control.

With the right SEO plugin, you can be a SEO boss with WooCommerce. You can take full control over product schema, how product categories and tags are handles in your sitemap, and how to manage pagination. All with a few clicks.

WooCommerce (+ WordPress) is like a helpful guide for search engines, making it easier for your store to show up when someone looks for things like what you sell.

Winner – WooCommerce

WooCommerce, combined with an SEO plugin, can be ready to go from the first install. However, Shopify immediately causes SEO concerns. Unless you’re able to hire a developer to deal with them, we recommend choosing WooCommerce.

7. Add-ons and Extensions

woocommerce plugin screenshot

Shopify

Shopify operates an app store featuring more than 8,000 apps, although it may not match the sheer volume of WooCommerce’s offerings. Nevertheless, the quality of these apps proves exceptionally valuable for e-commerce businesses.

Some add-ons are free, while others cost money.

For example, you can get an add-on to track your sales or add a chat feature for customer support. These are like apps for your store. They make your shop better without needing to build everything from scratch. It’s about making your store more powerful and giving your customers a better experience.

WooCommerce

WooCommerce is an open-source platform, designed to rely on plugins and extensions to fulfill its feature set.

If you’re considering an upgrade or switch due to limited options, it’s worth noting that WooCommerce’s Plugin Directory hosts a vast selection of over 55,000 apps.

You can find plugins for WooCommerce product videos, SEO, payments, social media, and more. Plus, many of these plugins are free, which can help keep your costs down.

These add-ons help you customise your store without starting from scratch, so it’s like adding new rooms to your house without building them. It’s all about making your store awesome for your customers.

Winner – WooCommerce

So, with Shopify, you have a dedicated app store with tons of specialised tools. With WooCommerce, you dive into the WordPress plugin world, which gives you access to a broad range of extensions, including many free ones.

8. Ownership and Control

Shopify

Shopify is like renting a shop space in a mall. You have a lot of freedom to run your store, but you don’t own the mall. You can’t decide the mall’s rules. You can set up your shop and sell, but you don’t own the building.

Shopify owns the technology behind your store. This means you can’t make big technical changes to the platform because it’s not your property.

But it’s easy because you don’t need to worry about things like server maintenance. It’s like having a shop in a mall – convenient, but you follow their rules.

WooCommerce

WooCommerce is more like owning your store building.

You own the land and make the rules. It’s self-hosted, so you have complete control over your website and data. You decide on the hosting provider, the design, and everything else.

It’s your digital property. It’s more work, but you have the freedom to do whatever you want with your online store. It’s like being the boss of your own business, but you need to handle all the details.

Winner – WooCommerce

In summary, Shopify gives you a store space in their “mall,” with some rules to follow. WooCommerce is like having your store building, where you make all the decisions. It’s about choosing between convenience with Shopify or complete control with WooCommerce.

Who’s the Winner?

Woocommerce for WordPress CMS for eCommerce functionality

If you’re a complete beginner to eCommerce, Shopify may be for you.

But as you grow and build your store – or even launch your 29th eCommerce store, you’ll start to see it’s limitations.

That’s why we always recommend WooCommerce. Even with a free theme, you can get something out of the box that is friendly to search engines AND users. Taking the time to setup properly now helps you scale without any blips laters.

So are you ready to launch your WooCommerce website?

Psst. We can help launch your eCommerce website.

We haven’t advertised it properly yet, but we build eCommerce website for both Shopify & WooCommerce.

Want a special secret offer in return for a testimonial?

SEO isn’t a one-trick-pony.

It’s an entire industry that requires different skill sets to get the job done.

The end goal is the same: to show your website to people who are eager to buy from you.

The strategy to achieve this is different for every website (even those in the same industry!). It’s the road map that pulls in these different types of SEO to help us land on top of the search engine results page.

If you’re new to search engine optimisation, it can be overwhelming.  Just by following experts on X, you’re pounded daily with new ideas and evidence that strategies that once worked have been squashed by Google.

This guide introduces you every type of SEO. From this, you should walk away with enough understanding to investigate further and start developing your strategy.

Have I missed a type of SEO? Leave a comment!

3 Main Types of SEO

Search engine robot inspecting a web page

No matter who you talk to – including us! – there’s three main types of SEO that everyone says:

You could call these the 3 pillars of SEO. The foundations that set your website up for success.

Let’s explore them.

On-Page SEO

On-Page SEO focuses on the content on your page. There are two questions we always ask when working on-page:

There are loads of elements affecting on-page signals such as:

We’re big on topical authority – how well you cover a topic across your site – and it’s why in the first month of your retainer, we create a blog content plan. Your Ultimate SEO Audit also highlights great opportunities to either create new landing pages or improve existing ones. This is built into your strategy.

Off-Page SEO

Off-Page SEO is about building a reputation and authority for your site.

How do you do that?

By getting other websites that search engines trust to talk about you.

How?

By linking to your website.

Here’s a few strategies to get those links:

Link building is essential to any SEO strategy and it’s why Hatch + Vox includes it as default in any package. It can be the sole reason you’re sitting in position 1 and raking in all the sales and leads whilst your competition falls to page 2.

In the first month with us, we make sure you’ve got all your foundational backlinks sorted before jumping in with a full strategy. We often combine this with our content plan for maximum effect.

Technical SEO

Technical SEO is the one that people forget about, but is the first to be noticed when it isn’t done properly.

This pillar of SEO helps search engines spiders to crawl and index your site. Whilst On-Page focused on the semantical side, techncial makes sure these crawlers get access to what’s needed and understand what’s being given to them.

AND – to also make sure they don’t go to parts of your website you don’t want them to. Like where all your customer data is stored.

Typical Technical SEO actions include:

Location-based SEO

Shop in Marylebone, London

Just because the ones above are hailed as the foundational pillars doesn’t mean they’re the only ones to care about.

The rest of this list focuses on case-scenario specifics. Execute the right ones and you’ll dominate the SERPs.

The first one – location.

Local SEO

This is a brilliant strategy for small businesses to be seen in their area. Whether you’re a brick-and-mortar store or a service-based business, this strategy is THE one to care about.

Local SEO targets location-specific keywords and creates as much signalling data around that lcoation as possible.

Methods include:

Reviews have the biggest impact in this game – that’s why we always work with our clients get them. Whether it’s an e-mail sequence or recommending printed leaflets, this is the one and only area we ask you to be proactive.

The rest? Leave it to us.

International SEO

Serve multiple markets across the world? International SEO gets you on the map. Literally.

Just because you’re dominating the search results in the UK, doesn’t mean you’re automatically doing it in China. 

Especially when your site is only available in English.

And you only share UK-relevant cotent.

Each market has it’s own needs and the same applies to SEO. Whether you keep it all under one website or create multiple versions, International SEO makes sure everything is connected. So, whether you’re in the UK or China, the user knows they’re dealing with the same business.

Successful International SEO takes time and often requires:

Technical SEO plays a massive part here. With any website rebuild we’re a part of, we always try to pre-empt and prepare if the business goes international. It allows for a smooth transition and less headaches.

But, the first step is to get SEO right in one country first. Unless you have a massive budget, you’ll spread yourself too thin or cheapen out on tactic and fall flat.

Types of Hats in SEO

Black Hat SEO manipulating the search engine

You may have heard terms like White-Hat SEO, Gray-Hat SEO, and Black-Hat SEO as your browse the net or enter any forum where SEOs lie.

They’re different approaches to SEO with some ethical differences.

Learn more about them below and decide for yourself.

White-Hat SEO

White-Hat SEO is practices that fall perfectly in line with the terms and conditions of major searches engines – like Google.

If Google says something is good, you do it. If Google says something is bad, you avoid it like the plague.

The issue with that is what Google says and rewards are two very different things.

SEO agency owner quote on building backlinks

Link building is the prime example. Google says not to buy links, yet those who sit at the top of the results have bought them and are getting rewarded because of them.

This isn’t to say everything the below hats do is good and should be encouraged – it’s just a true reflection of real life.

Lots of SEO agencies and freelancers will proactively come out and say they’re white-hat.

But, behind closed doors, they’re buying those links to give them a boost. They’re building location pages that offer no real additional value compared to their actual service page.

And – what really annoys us – they’re not telling their clients.

Black-Hat SEO

Black-Hat SEO is the complete opposite. Their sole goal is to manipulate the search engine algorithms to their benefits – no matter the cost.

Old hacks include:

These are tactics Google has come out directly and said are against their rules. Issue is, you probably know (or have been victim to) a few sites who are sitting at the top of the search results as a result of these exact actions.

Black-Hat SEO is great if you want to learn how search engines actually work – not how Google says they work. We recommend not partaking in these tactics as the wins can be short-lived. As a result, your website could disappear from Google overnight causing your lead generation or sales to stop flowing.

It could destroy your business.

Leave it to these Black-Hats who can burn and churn websites without any affect to their livelihood to experiment. 

Grey-Hat SEO

Grey-hats sit in the middle. They believe in what the White-hats are fighting for, but know sticking by the rules isn’t always how you win the game.

Tactics include:

These are tactics that don’t deceive or trick the user. Unlike something like Bait and Switch (which destroys trust), these grey-hat techniques harm no one. In many cases, like the table of contents (ToC) example, they actually help the user.

Sometimes, Google tries to attack low-quality, spammy, content sites. One method is to find out what’s similar between them all and target every site that copies. Unfortunately, like in the March Core Update 2024 with the ToCs, everyone gets a mark on their head – guilty or not.

Instead of thinking about whether you should engage in White, Grey, or Black Hat SEO, ask yourself this:

“How can I give the user what they want, in the best way possible?”

99.99% of the time, you’ll end up falling into Grey-Hat. And there’s nothing wrong with that – especially when you have an SEO agency who

Platform-specific SEO

Woocommerce for WordPress CMS for eCommerce functionality

Each CMS comes with it’s own issues. They approach SEO and websites in a different way, such as how to handle canonical tags and relative URLs. Whilst the issue is not solely specific to that CMS, it’s commonly found when using it out-of-the-box.

Note: search engines don’t prefer or punish a website based on the CMS they are using. These are just common problems found when using the content management systems.

WordPress

WordPress is hailed as the best CMS for SEO. From a technical perspective, there’s not much to change out of the box. If anything, anything major would be to do with your chosen theme or the server your WordPress is hosted on. 

If you choose to build with page-builders (like Elementor), you may face slower site speeds. But, there are plently of workarounds and optimisations we can do to make it as fast as possible.

For on-page SEO, there are loads of plugins to use to help get started. Major players include:

Most lead-gen and e-commerce businesses are familiar with WordPress and it’s one we recommened. In some cases, it’s easier and cheaper to rebuild in WordPress than try and fix issues on other content management systems.

Shopify

If you’re not selling through WooCommerce (WordPress), you’re probably selling with Shopify

This CMS is great if you want an easy-to-use website without much fuss. But, for SEO, there are a few issues we have to handle.

Such as:

We’ve found 99% of problems are a one-time fix. As part of your retainer, Hatch + Vox get this done in the first month, so your SEO is not being held back anymore. 

Joomla

Joomla was the first CMS Josh ever coded for! Back in the day, WordPress was built more for blogs, whereas Joomla was for much larger websites. Today, WordPress has caught up, but Joomla is still one of the top 3 CMS used.

But that doesn’t mean it still doesn’t have it’s issues:

SquareSpace

SquareSpace is a WYSIWYG web builder. Super easy to use for non-techie people, but can be a pain for managing SEO.

Most of the issues are about control. For example, it’s hard to fine tune website speed with SquareSpace. Schema markup is generated by them with little wiggle room, and product feeds don’t exist.

Depending on your business, you may consider a rebuild. However, those who stick and optimise with SquareSpace can see great results. It’s out-of-the-box features make on-page SEO easy to do. 

Wix

Like SquareSpace, Wix is a web builder who have been pushing their SEO efforts in recent years. In our comparision guide between WordPress and Wix, we even said that Wix was better for SEO if you’re doing it yourself.

But there are still some issues that may put you off:

If you’re a local business with no eCommerce element, Wix may be the right CMS for you. Any other type of website is doable, but do your research before committing.

YouTube SEO

Whilst we’ve focused on content management systems, we cannot ignore platforms like YouTube.

If you create a lot of video content (and your customers find great value from them), SEO helps you get found on YouTube. The exact same principles are applied, such as:

Whether it’s a podcast you host, how-to videos for your products, or even entertainment videos, SEO can still help you grow.

How do I choose the right SEO type for my business?

Business owner trying to choose the best SEO strategy

As we’ve seen, there are many different types of SEO – all with the ability to get your businesses in front of the right people, in the right place, and at the right time. 

You don’t choose a type of SEO and stick with it forever. Your SEO strategy brings in different types to create a plan that works best for you and your industry.

It can get complex and confusing, especially if you’re not familiar with the current search engine trends.

That’s why we it’s our #1 reason for hiring an SEO agency.

Instead of hours and hours learning the ins-and-out of SEO, you hand it over to a team of dedicated experts who have done exactly the same for many other businesses like yours.

But first, we have to learn more about your business to determine the right way. There’s no point second-guessing.

That’s why we invite you to book a 30-minute call with Josh to figure out exactly how we’re going to improve your SEO.

Want to learn the winning SEO strategies this agency uses?

Join to receive 1x strategy each Thursday.

You’ve spent days meticulously crafting your company’s website.

You’ve studied your competition, carefully picked your colour scheme, and even spent hours of your time ensuring that your graphics are top-notch.

Yet, despite all this commitment and hard work, your website doesn’t seem to be pulling in the traffic and sales numbers you thought.

Before you throw in the towel – consider hiring a SEO agency

An SEO expert helps you build an effective SEO strategy, and they also guide you on how to efficiently implement it to ensure your business thrives in this digital age.  

Why Your Business Should Prioritise SEO

I can’t stress enough just how important SEO is for your business.

Imagine your website as a storefront.

No matter how well-decorated, stocked full of great products, or offering great services your business is, without customers walking by and stepping in, it’s all for naught.

People use search engines like Google to find businesses or services like yours every day. If your business isn’t showing up in search engine results, you’re simply invisible to these potential customers.

But let’s be clear, you’re not just after any traffic.

You’re after meaningful, high-quality traffic, people who are actively looking for what you have to offer.

When done properly, SEO can help your business attract those who are actively looking for your product or service. These are the folks more likely to convert and become loyal customers. 

Prioritising SEO isn’t just a recommendation—it’s a necessity.

You could attempt to tackle SEO on your own (I tackle this below). But the reality is, it can be quite complicated, with many different elements to consider. The last thing I want you to do is take the task upon yourself, burn out, and take your whole business down with you.

That’s what I’ve written this article – to show you the eight key benefits to working with an SEO agency.

Reason #1: Agencies combine expertise and experience

Google Search on Android mobile

The biggest objection we have to hiring an agency is:

“Can’t someone from my team handle the SEO?”

Yes, they could.

But:

Do they have the same depth of knowledge, experience and specialist training required to keep up with ever-evolving search engine algorithms?

Can they decode the labyrinthine world of keyword research, competitor analysis, and content optimisation? 

Are they able to distinguish between a great backlink and one that will tank your website?

This is the #1 reason why businesses hire agencies – their entire team are specialists.

We’re not just talking about people who’ve read a few articles, or spent an hour watching some videos on YouTube. We mean seasoned professionals who have lived through Google Update after Google Update. Experts who have built websites from scratch and saved big dogs from collapsing after a silly in-house decision.

That’s what we bring to the table. 

We know which strategies will work, which ones lead to better conversion rates, and most importantly – what tactics to avoid. We’ve probably already solved many of the challenges that your business faces, saving you the stress and uncertainty. 

That’s a level of expertise that’s hard to emulate.

Reason #2: SEO agencies save you time

Business owner relaxing reading book

You’re running a thriving business, charting growth plans, managing operational challenges while keeping an eye on the ever-changing market dynamics. 

And among all this, you’re also trying to do your own SEO – let alone any other marketing activity?

It’s too much.

Here’s what one SEO could be doing in any given day:

An SEO agency takes that away from you. 

You carry on steering your business to success whilst the agency builds your digital visibility. By delegating your SEO requirements to an agency, you’re buying more than professional expertise – you’re buying time itself. 

And we get it – not everyone wants to spend their day working on SEO quite like we do. That’s why we’d rather take the reins whilst you do what you love best.

Reason #3: Agencies have access to the latest SEO tools

SEO software

New SEO tools and technologies pop up almost every day – some give you a major competitive advantage!

But, being on top of the latest techniques and tools in the SEO world can be time-consuming and confusing if you’re handling it yourself. You could miss out big style!

That’s where an SEO agency steps in. 

Any reputable agency invests in the best SEO tools. These tools help them stay ahead of the curve and deliver exceptional results to their clients. They provide essential data and insights that can help optimise your website’s SEO strategy, conduct competition analysis, track search engine rankings, identify and rectify website issues, and so much more. 

With these tools, we break down complex data in understandable chunks, providing you with actionable insights to improve your web presence. 

Hatch + Vox also experiments with technology.

Let’s be honest – some tools are a waste of money, others you can get the same data for free elsewhere.

But then, through our experiments, we find tools that make our processes faster and easier. And we pass that on with competitive pricing AND quicker results.

If you’ve got the finances, time, and energy to test these tools out, then be my guest.

But remember, SEO isn’t something you can do by solely relying on tools to tell you what to do. If that was the case, we’d all be sitting on page one. These tools need to be used by specialists who know the industry and out.

Otherwise, one misstep could end up harming your site’s visibility instead of boosting it.

Reason #4: Agencies provide an objective view

SEO expert offering support to a business owner

SEO agencies work with multiple websites across many industries every single day.

They know the SERPs inside out.

They know which competitor is smashing it and which is crumbling down. 

They’re on your side, but this level of exposure to what works offers you an objective view. 

We’ve all been there – too close to our own passions to see the flaws in it. We think our own products, websites, and even ideas are perfect. As an agency who’s been there and done that, it’s great to have someone on your side to point out what you’re missing. 

And not only that – but we also show you how to fix it.

At Hatch + Vox, we’ve documented processes that we’ve found we’re doing time and time again.

It means our internal team can follow a straight-forward to-do list to get most tasks done. With faster action, clients make progress quicker whilst keeping more time aside for more complex tasks (ones you can’t exactly document!).

Reason #5: Fixed costs every month

relaxed business owner

With a professional SEO agency, the costs are typically fixed to a monthly retainer. You agree to a certain package or level of service, and that’s the amount you budget for each month. No unexpected charges, no sudden cost spikes, just a set amount that you can plan for. It eliminates surprise outlays, helping you keep your marketing budget under control. 

Compare this to hiring SEO in-house or using freelancers.

With us, you can pay £1700 per month for an entire team to be working your business. Hiring 1x good SEO Executive costs more than that.

And don’t forget the cost of tools and other resources. 

One month, you might need to invest in a new tool or software upgrade. Another time, you might have to pay more for additional content or links to get ahead of the competition. It’s a constantly changing landscape that can result in unexpected outflows. 

By providing predictable costs, an SEO agency delivers not only a valuable service but also financial stability. You gain peace of mind knowing exactly what your monthly spend will be, allowing you to focus more of your energy on running your business while we sweat the SEO details on your behalf.

Reason #6: Agencies know how to stay ahead

Business owner leading his team in the office

SEO isn’t like a one-time advertisement on a billboard or a solitary print in the newspaper.

It’s ongoing, ever-evolving process.

Google, Bing, and other search engines continuously update their algorithms, and keeping up with these changes is a job in itself.

Where would you rather invest your time: keeping up with the world of SEO and its complexities, or focusing on what you do best – running your business? 

SEO agencies constantly monitor algorithm updates, industry developments, and trends to ensure your online presence not only remains but thrives. Remember: search optimisation is not a one-off investment but more a long-term strategy, and we’re here to ensure it’s stays in the right direction.

Also, we know what’s relevant to your business. For example, changes to how Shopping is showing on the SERPS means nothing to a businesses that doesn’t sell products.

Without this ongoing adjustment, your rankings will slipping and your traffic will disappear. You’ll be left asking, “Why’s my website not showing up on Google anymore?”

With an SEO agency, that’s something you don’t have to worry about. 

Reason #7: Agencies translate the SEO jargon for you

Keyword tracking dashboard in our SEO Analytics tool

You need to interpret mountains of data to understand your SEO.

At times, it can be overwhelming. What does this metric mean? Is it relevant to me? Does it matter if it’s below average or is it a false negative?

SEO agencies remove this confusion for you. With straight-forward reporting that deciphers what’s going on, you only see the data that’s important to you.

At Hatch + Vox, we send a video talking through your PDF reports every month.

In that video, we only talk about actions and metrics that matter most to you – like sales, leads, rankings, and any issues we’re facing. You also get access to your own dashboard if you want to dig deeper and get to grips with all the data.

But our job is to filter the report so your time isn’t wasted listening to metrics that don’t affect your day-to-day.

That’s our job.

Reason #8: Scale your SEO with a single email

product launch

SEO agencies help you scale easily and quickly when you’re ready.

Say your first 6 months with Hatch + Vox goes really well, so much so, you need to open a new warehouse.

You now really want to push SEO further.

Or you want to take on a new market or launch a new product.

With a simple e-mail to us, you can upgrade your package. 

No need to figure out which staff members to hire, which tools to increase, and how much more to spend to get better results. Just a simple click of a button and your boosting your SEO efforts.

Our monthly catch-ups are the perfect opportunity to keep us both in the loop. Whether it’s one month away or two years, we can make sure everything is in place to expand.

P.S. We’re proactive in spotting new business opportunities in our keyword research. One client added 29+ different sizes to their product range after showing them how many people were searching for them each month.

Start your SEO with the right agency

Are you ready to partner with an SEO agency focused on growing your business?

Working with Hatch + Vox is super easy.

In the first month, you get the Ultimate SEO Audit (with extras) included in your retainer.

By the end, we’ll have a clear picture of what needs to be done to get you more traffic and sales.

You approve the strategy and then rest is down to us.

Want to learn the winning SEO strategies this agency uses?

Join to receive 1x strategy each Thursday.

In the ever-evolving digital landscape, the competition for audience attention is fiercer than ever.

For businesses looking to gain an edge, Search Engine Optimisation (SEO) isn’t an option – it’s a necessity.

Why?

SEO forms the bedrock of any successful digital marketing strategy, serving as a powerful tool that businesses of any scale can’t afford to ignore. Every business owner must understand the immense potential SEO holds and to build it into their marketing strategy. 

Put simply: SEO is the beating heart of your online presence.

It isn’t a nice to have. It’s a need to have.

In this article, we’ll explore tangible reasons behind why SEO should sit at the forefront of your marketing plan. We’ll answer:

By the end, you won’t just realise the importance of SEO; you’ll be wondering why you haven’t invested in it sooner.

Search is a Key Part of the Buying Journey

Think about your own online buying habits.

Do you simply visit the first website that comes to mind, scour its pages, then make a purchase immediately?

Most likely not. 

You use a search engine, like Google or Bing, to find options to your problem. After checking out many websites, you may submit a contact form – or even continue your search down the funnel. A typical sales funnel through search for a lawyer may look like this:

  1. Can you sue for X?
  2. How to sue for X in court?
  3. Best lawyers in LOCATION

All this can be done through organic search alone. But this only can be done if your products and services are at the top of these search results. But with 1000s of other websites (including your competitors) fighting for the same spot, how do you get a foot in?

This is where SEO comes into play.

By working with experts to get position #1, you’ll not only increase visibility, but also your chances of attracting, engaging, and converting new customers. You’ll be there at every stage of the funnel – top, middle, and bottom when they’re ready to buy.

That includes offline sales too. SEO increases brand awareness by enhancing visibility, credibility, and trust of businesses. People research online for their local shops, restaurants, and attractions before visting – it’s the modern day version of the Yellow Pages! Even then, how many times have you drove past a shop to look them up later?

No matter if you’re selling only online or just in person, SEO helps you get found, establish a strong brand presence, and, more importantly – adds to your bottom line.

Increases Profitability (and ROI)

SEO drives impressive returns on investment (ROI) if executed properly. 

Yes, there are costs involved – such as hiring an SEO agency or investing in an SEO tool. However, compared to other marketing channels, the costs incurred in SEO are comparatively low. 

Organic search results win better click-through rates – especially when 70-80% of users ignore paid advertisements. That means more traffic on your site, which generates more leads and customers. 

Even more, SEO provides long-term results. It’s not a sprint – it’s a marathon. It’s not about immediate gratification but steady and sustainable growth. Unlike PPC, where your visibility disappears as soon as you stop investing, SEO keeps generating returns over time. Your efforts today might not pay off tomorrow, but they will undoubtedly reap rewards down the line. 

(P.S. This doesn’t mean you stop investing when you get to #1. With algo changes, you need to be constantly maintaining your position)

Like any marketing strategy, of course, ROI isn’t guaranteed and can vary.

There are many factors at work, like your business industry or how you’ve been using SEO. But, based on our experience, when done right, SEO propels your business towards success. It helps you reach a wider audience, boosts user engagement, and importantly, increases your profits.

Helps You Find New Business Opportunities

SEO doesn’t just get your business found – it opens it to new markets and customers. Through extensive keyword research, you can find exactly what your audience wants and needs.

For example, one previous client decided to expand their box sizes after seeing the huge demand for it. Another client (a creative business) found massive opportunity when we showed them new themes appearing for their products. 

Even on a locality basis, you can have a massive impact. Your business might be based in London, but perhaps there’s a market for your service or products in Manchester or Leeds you hadn’t considered. By optimising local search, you can make your business visible to a whole new local customer base, effectively expanding within the UK without the overheads of physical expansion. 

And that’s without targeting the big keywords that can take ages to rank for.

SEO is more than a tool or a channel. It’s an opportunity finder – and perhaps the cheapest way to do market research and get near-instant feedback.

Fuels Global Expansion

global growth international seo

Your business’ growth doesn’t have to stop at your own borders. If you’ve got eyes to dominate the globe, SEO (again) is the best route.

Why?

SEO isn’t confined to specific geographical locations. No matter the language, culture, or time zone, your business could be what pops up when someone, somewhere is in need of what you offer. You can set up a website in the UK and have it ranking in the US, Malaysia, and even Australia if you like. As long as you can deliver your services or products there, there’s no limiation. 

But this has to come with a proper strategy. International SEO is a different skillset that requires managing languages, locations, and much more. 

Imagine it like a motorway with loads of juctions. You have users from all around the world, speaking different languages, from different locations. Hong Kong is the best example. There you have people who read:

On top of the language, they also want to read only Hong Kong related content on your site. Part of International SEO is making sure your user (and Google) gets to the right part of your website. If they don’t, they’ll get confused and leave.

With the right strategy and team, your business will be available for the entire world to find. And more importantly, buy from. 

Builds Credibility & Your Brand Authority (It’s a form of PR!)

Users often associate higher rankings with quality. If your website consistently appears on the first page, it builds a sense of trust and recognition among potential customers. And if your content genuinely helps your customer (especially at the beginning of their buyer journey), they’ll remember that when they’re ready to buy.

As well as upgrading your brand’s image, SEO also improve your brand’s visibility. Organic SEO strategies encourage natural link building and word-of-mouth marketing. This way, you’re not just reaching your target audience, but also tapping into their networks, extending your brand’s reach.

Sounds like PR, doesn’t it?

Investing in SEO is, in many ways, investing in a form of PR. And in today’s digital world, you can’t really afford to skimp on either.

Your Competitors Are Already Doing It

Sick of seeing your competitors on page #1 and you’re nowhere in sight?

They’ve invested in SEO and are seeing the rewards. Either in-house or through an agency, they’ve dedicated time, effort, and resources to getting on page #1 and getting all the leads.

You have two choices:

  1. Accept defeat and let your competitors get more leads than you can ever handle
  2. Start the catch-up now and take some of the SERP as your own

The longer you leave it, the more money you’re going to need to spend to just to catchup.

But remember, just because your competitors are doing it doesn’t mean they’re doing it right or as effectively as possible. You can still overtake them. With the right strategy and expert eyes, you can find the opportunities they’ve missed. Add up over time and you’ll be in front by a long shot.

Forces You To Improve Your Website’s Usability

seo improves website usability

What do you expect when you go onto a website?

You only notice these factors when they’re not there. They stick out like a sore thumb and make you want to press the back button and never visit again.

Your website is no difference. And, if your SEO is working, you need to make sure all the traffic you’re driving to your website is worth it. You don’t want to spend ££££ per month on SEO just to have a website that doesn’t work, right?

Search engines do like easy to use websites too. They’re not a major factor to ranking (i.e. don’t expect to only improve your speed by 0.1 second and see yourself on the first page), but it’s a major factor when it comes to conversion.

People don’t want to wait 7 seconds for the page to load. They’ll go next door (to your competitor) and buy from them instead.

This is why we include User Behaviour in our SEO audits. Sometimes users are begging to convert, but you’re not giving them the option to – or making it clear enough. 

With many clients, we’ve spotted users like to compare products side by side. You watch the users flick between two pages, add one to the cart, change their mind, and add the other product instead. For one client, we recommeneded they build a comparison tool – for another, we wrote a blog post which explored both products in detail.

All this came from an SEO strategy focused on driving conversions.

Boosts the Performance of Other Channels

SEO isn’t a standalone channel. Some of our best campaigns have been when combining PPC and Paid Social together.

How?

Here are a few ways:

And let’s not forget the increased conversions which have come solely from optimising the websites to be user-friendly!

We talked early on about SEO covering all parts of the sales funnel. Its true, you can take someone from the top right through to conversion solely through organic search.

But that’s not reality. A buyer needs to interact with you, on average, 8 times before converting (or even booking that meeting). And a combined great strategy from as many marketing channels as possible is going to help get there quicker. 

We always prefer an SEO-first strategy that uses keywords and topics to determine the funnel. From there, you build the other channels based on that. It’s more cost effective as you’re repurposing content instead of creating new for every channel.

But, whatever way you include SEO in your marketing strategy, it’ll deliver and boost your other channels too!

It’s Not Going Anywhere

tiktok new search engine

“SEO is dead.”

We’ve heard that time and time again.

But, the industry is still here and showing it’s importance more than ever. Google alone receives over 63,000 searches per second on any given day. And that’s only set to rise. Any business choosing not to use SEO is leaving an astronomical number of potential customers on the table.

Search engines are constantly adapting to provide better results. Every few months Google rolls out updates to fight back against poor quality websites. With the constant shifting, those who stay on top of SEO (or trust an agency with it), will find themselves beating their competitors – even those who’ve been in the game a short time.

SEO isn’t a one-time action. It’s a consistent long-term investment that requires specialists to be one step ahead. For you, that’s one step ahead of your competitor AND more revenue to your bottom line.

And there’s more opportunity on the horizon.

For example, the rise of TikTok has seen Gen Z start to use it like a search engine. If you’re targeting that demographic, SEO can help you make sure your videos are found first and by people who want to buy your product.

ARC Browser has released a new feature which removes the need for a search engine altogether!

If this takes off, SEO won’t be dead, but will adapt. In this case, it’ll be making sure that your website is chosen by ARC as a Instant Open.

The point is: people will always search – it’s the platform that’ll change. So, you may as well start now and work with experts who are constantly adapting.

What next?

SEO isn’t just about being seen—it’s about being found by the right people, at the right time, and in the right way. It’s about standing out in the crowd, finding a niche, and filling it better than anyone else. It’s about elevating your business, not just in search engine results, but in the minds and hearts of your audience. 

It’s a long-term strategy for growth. It’s about consistently adding value for your customers by creating a better user experience, more engaging content, and a stronger online presence. 

Is it worth all the effort?

Contact the website sitting at #1 for your keyword and ask them.

If you want that top spot, you’ve got three choices:

  1. Do It Yourself
  2. Hire in-house
  3. Hire an agency

If you want help with 1 or 3, book a call to see if we’re a good a fit.

Want to learn the winning SEO strategies this agency uses?

Join to receive 1x strategy each Thursday.

Maintaining a website is not free. From domain registration to time spent updating your CMS, website maintenance is something you should account for. In this article, we’ll explore all the costs for maintaining a website and why it is important.

What involved with Website Maintenance?

Website maintenance is more than just clicking update on your website. It’s the regular updating, fixing, and optimising of your website to keep it secure and easy to use. Tasks usually include:

Let’s explore each of these tasks.

Domain Registration and Renewal

When you create a website, the first expense you will encounter is the cost of purchasing and registering a domain name. A domain name is the address that users will use to access your website. For example: https://hatchandvox.com

Domain names typically cost between £7 – £20 per year, depending on the domain extension. The most common domain extensions are .com, .net, and .org. With newer TLDs, like .coffee and .property, you can expect to pay a higher premium.

Once you have registered a domain name, you will need to renew the registration each year to retain control over the domain name. Failing to renew the domain registration can result in the loss of the domain name and the website that it represents.

Web Hosting Services

Web hosting provide the servers that are used to house your website. The cost of hosting services can vary widely depending on the size, complexity, and traffic volume of your website. Basic hosting services can be as low as £5 per month, while more advanced hosting services can cost £100 or more per month.

When choosing a web hosting service, it is essential to consider factors such as uptime guarantees, customer support, and server location. Uptime guarantees ensure that your website will be available to users at all times. Customer support is essential for resolving any issues that may arise with your website. Server location can affect the speed and performance of your website, so it is essential to choose a hosting service with servers located in a region that is close to your target audience.

Generally, the more you pay for hosting, the fewer issues you’ll encounter. If you’re just starting out, a low £5 per month hosting package may be enough for now, but you’ll certainly want to upgrade as you get bigger.

wordpress cms for building websites 1

Content Management System (CMS) and Plugin Updates

A content management system (CMS) is essential for managing your website’s content and functionality. Without it, you have to hard code every web page. Each edit would have to be sent to a developer.

Building a website with a CMS is cheaper, but it requires regular updates. The same for any plugins you want to add – such as contact forms or any ePOS integration. Not only does updating ensure you’ve got the best features, it also protects you from security vulnerabilities.

Updating Content and Design

Website content and design elements need to be updated periodically to ensure that they remain current and relevant. Outdated content and design elements can make your site appear stale and unprofessional, potentially impacting your brand’s reputation and credibility.

Regularly updating your website’s content can also help improve your search engine rankings. Search engines favour websites that regularly publish high-quality, relevant content. Even updating your industry tips blog you wrote in 2019 will make a huge difference.

SSL Certificates and Security

SSL certificates provide security for websites by encrypting data transmitted between the website and the user. SSL certificate costs vary widely, with basic certificates being available for free, and more advanced certificates costing over £100 per year. SSL certificates are essential for protecting sensitive information such as login credentials, credit card numbers, and personal information.

Security is a critical aspect of website maintenance. Websites that are not secure can be vulnerable to hacking, malware, and other security threats. It is essential to implement security measures such as SSL certificates, firewalls, and regular software updates to protect your website and its users.

website performance dashboard

Performance Optimisation

Regular website maintenance helps to ensure that your site functions correctly, and visitors can easily access the content they need. Site maintenance activities such as testing, debugging, updating plugins, and optimising page load speeds can help to prevent crashes and ensure optimal site performance.

For example, regularly testing your website’s functionality can help identify issues such as broken links or pages that take too long to load. Debugging and optimising page load speeds can help ensure that your website is responsive and user-friendly, which can lead to higher engagement and conversion rates.

Search Engine Optimisation (SEO)

Search engine optimisation (SEO) involves optimising your website to improve its visibility in search engine results pages. Regular website maintenance activities such as updating meta tags, optimising images, and creating new content can help to improve your site’s search engine rankings and drive more traffic to your website.

For example, regularly updating your website’s meta tags can help search engines understand what your website is about and improve your website’s visibility in search results. Optimising images can help improve your website’s page load speeds, which can also improve your search engine rankings. Creating new content, such as blog posts or articles, can help attract new visitors to your website and improve your website’s overall visibility.

These activities are not normally included in a web hosting packaging. Instead, you should seek a SEO expert to handle these for you.

thinking business man in suit

Should I pay for regular website maintenance?

Maintaining a website involves many costs, but each cost is necessary for creating and maintaining a successful online presence. By understanding the costs involved in website maintenance, you can make informed decisions about the services and features that are essential for your website.

Pros of free web maintenance

When it comes to website maintenance, there are a lot of factors to consider. While free options may seem like a good choice, they may not always be the best option for your business. For example, if you are running a small business with a limited budget, free website maintenance options may be more appealing. However, if you are running a larger business with more complex website needs, paid website maintenance services may be the better choice.

Drawbacks of free web maintenance

One of the main drawbacks of relying on free website maintenance options is that they can be time-consuming. If you are handling maintenance tasks yourself, you may need to devote a significant amount of time to ensure that your website is running smoothly. This can take time away from other important business activities, such as marketing or product development.

Another issue with free website maintenance options is that they may not always be reliable. Free plugins and tools may not be updated regularly, which can leave your website vulnerable to security breaches or other issues.

Additionally, free options may not always provide the same level of support as paid options. If something goes wrong with your website, you may not have access to the same level of technical support as you would with a paid service.

Pros of paid web maintenance

On the other hand, paid website maintenance services can be a great option for businesses that need more extensive support. With a paid service, you can rely on professionals to handle maintenance tasks, which can free up your time to focus on other important business activities.

Additionally, paid services often provide more extensive support, such as 24-hour monitoring and emergency support. This can be invaluable if something goes wrong with your website outside of regular business hours.

Drawback of paid web maintenance

Of course, the main drawback of paid website maintenance services is the cost. Depending on the scope of services required, the cost of a paid service can be substantial. For smaller businesses with limited budgets, this may not be a feasible option.

Paid vs Free – which is best for me?

Ultimately, when choosing between free and paid website maintenance options, it is important to consider your business’s unique needs. If you have the time and expertise to handle maintenance tasks yourself, free options may be adequate. However, if you lack the technical expertise or prefer to focus on core business activities, it is advisable to invest in professional website maintenance services.

laptop with a sofa website on screen

Conclusion

Maintaining a website is not a one-time expense but an ongoing cost that businesses need to be aware of to ensure their online success. While free website maintenance options are available, they may not be the best approach for a business that values its online presence. Instead, it is essential to explore all available website maintenance options and make an informed decision that meets your site’s unique needs.

Our hosting packages start from £75/month. Included in all packages are:

If you’re looking for a hosting provider that supports you, get in touch today.

In today’s digital age, having a website for your small business is more important than ever. With the world becoming increasingly reliant on the internet for everything from communication to commerce, it’s hard to imagine running a successful business without a web presence.

But is it really worth the investment of time and money? Let’s take a closer look at the benefits of having a small business website to help you make an informed decision.

This stat says it all

If you’re still on the fence about whether or not to invest in a website for your small business, it’s worth taking a moment to consider just how important digital presence has become in today’s world.

Research shows that 97% of consumers look for businesses online, and 94% of B2B buyers begin their research online as well. In short, if don’t have a website, your potential customer aren’t going to find you.

Your chance to showcase your brand online

A website is the perfect platform to showcase your brand’s personality and unique value proposition. From the overall design and layout to the content and messaging, every element of your website should work together to communicate your brand’s story and values. This helps you create a strong first impression with potential customers and sets the tone for your entire relationship with them.

Customers move down the sales funnel

Not only does your website showcase your brand, it encourages the user to take action. From signing up to a newsletter, filling out a contact form, or making a purchase, you’re always showing the customer what step to take next.

This control of the conversation is unmatched. You’re reliant on third-party directories to list you first and praying people walk down the right street to stumble on your shop. With a website, you welcome them as they land on your site and direct them to act until they leave.

open 24 hours sign

Open 24/7

Your website never shuts. (Unless it’s down for maintenance, which is rare).

Whilst you’re sleeping and you’re best salespeople are resting, your website continues doing what it does best – promoting your business. This is where you showcase your products or services, share your story, and build trust with potential new customers.

When they take action (like contacting you or purchasing a product online), they’ll be warmed up and ready to buy. All with very little effort from you.

Establish your authority in the industry

Anyone can call themselves an expert. A website lets you prove it. By creating high-quality content that helps your customers, they’ll see you as the go-to person.

As like above, this builds trust with your potential customers and then converts them. Once converted, further helpful content increases loyalty. Your website and blog turns into a sales machine.

google search on mobile device

Find customers wherever they are

Search engines love helpful content, too. If you’re helping people answer their questions, search engines reward you by placing you on the first page.

With 84% of searchers using Google three times a day or more, you want to make sure your business appears on that results page. You could rely on directories listing you, but why leave it all to a third party? Your competitors aren’t.

A website become’s the centre of your small business’ marketing strategy. Whether ranking your site on Google or encouraging customers to share on social media, this is where everyone will point to. With no website, there’s no where to point.

The ROI of a small business website

A website for your small business is important – but is it worth the investment? Let’s take a closer look at the costs and benefits so you can make an informed decision.

The initial investment: Website design and development

The cost of developing a website for your small business can vary widely depending on a number of factors, including the complexity of your site, the type of platform you choose, and the degree of customisation required. While it’s true that developing a website can be a significant up-front expense, it’s important to remember that this is an investment in the future of your business – not just a one-time cost.

When it comes to website design and development, it’s important to work with a reputable company that understands your business needs and goals. A good website design company will work with you to create a site that is visually appealing, user-friendly, and optimized for search engines.

Additionally, investing in a responsive website design is crucial in today’s mobile-first world. A responsive website design ensures that your site looks great and functions properly on all devices, from desktops to smartphones.

laptop with website code

Ongoing costs: Maintenance, hosting, and updates

Once your website is up and running, you’ll need to factor in ongoing costs such as hosting fees, website maintenance, and updates. These costs can vary considerably depending on the size and complexity of your site, but they are important to consider when budgeting for your website.

Website maintenance is crucial to keep your site running smoothly and to ensure that it remains secure from cyber threats. This can include tasks such as updating plugins, fixing broken links, and backing up your site regularly.

Choosing the right hosting provider is also important. A good hosting provider will ensure that your site loads quickly and is always available to visitors. They will also provide support in case of any issues or downtime.

We cover all the costs involved with maintaining a website in another blog post.

ROI is hard to measure

The ROI of a small business website can be difficult to measure. If you don’t have a website at the moment, you can measure the value of leads through a new website over a set period of time. But that doesn’t help you make a decision now.

Instead, look at the potential that a website can bring to your new business:

For most of your new customers, your website will play a part in their buying journey – so every penny is worth it.

ironing out your marketing strategy

A website is the start of your digital marketing strategy. Not the end.

Having a website is just the first step towards building a successful online presence. Once your website is up and running, you need to implement a range of digital marketing strategies to attract new customers and build your brand online. From SEO to Social Media, there are load of options.

But each website is different.

That’s why we start with a discovery call. We’ll spend 30 minutes figuring out exactly what you need. After that, you’ll receive your proposal and the next steps. 

Ready to start?

Are you looking to create a website for your small business? If so, you have most likely heard of both Wix and WordPress. These are two of the most popular website building platforms available today. Both platforms have their own unique set of features, advantages, and disadvantages.

In this article, we will take a closer look at both Wix and WordPress to help you decide which one is better suited for your needs. We’ll be comparing to two platforms based on:

Let’s start with a brief background on each.

What is Wix?

wix logo

Wix is a cloud-based website builder that allows users to create beautiful and functional websites with ease. With over 200 million users, Wix is one of the most popular website builders in the world.

The platform offers a drag-and-drop interface that makes it easy for users of all skill levels to create a professional-looking website. Wix also offers a wide range of features such as customizable templates, mobile optimization, and e-commerce capabilities. Additionally, Wix has a user-friendly dashboard that allows users to manage their website and track their performance.

One of the biggest advantages of using Wix is that it is an all-in-one solution. This means that users can create and host their website on the same platform, without the need for additional hosting services.

Wix also offers a free plan that allows users to create a basic website with limited features. However, to access more advanced features, users will need to upgrade to a paid plan.

wordpress

What is WordPress?

wordpress

WordPress is a free and open-source content management system that allows users to create and manage websites, blogs, and online stores. With over 835 million websites powered by WordPress, the CMS is responsible for 41.3% of all websites on the internet. WordPress offers a wide range of features such as customisable themes, plugins, and widgets that allow users to create a unique and personalised website.

One of the biggest advantages of using WordPress is its flexibility. WordPress can be used to create any type of website, from a simple blog to a complex e-commerce store. Additionally, WordPress is highly customisable, allowing users to add custom code and functionality to their website. WordPress also has a large community of developers and users who contribute to the platform, providing support and resources for users.

However, unlike Wix, WordPress requires users to have their own hosting and domain name. This means that users will need to purchase hosting services and a domain name separately, which can be a bit more complicated for beginners.

Additionally, while WordPress is free to use, users may need to purchase premium themes and plugins to access more advanced features.

Ease of Use

screenshot 2023 05 12 at 20.28.19

One of the most important factors to consider when choosing a website building platform is ease of use. A website builder should make it easy for users to create a website without the need for extensive coding knowledge or experience. Let’s take a closer look at how both Wix and WordPress measure up in this area.

Wix’s User Interface

Wix has a very user-friendly interface that uses a drag-and-drop editor to allow users to customize their website without any coding knowledge. Users can add text, images, videos, and more with ease. If you’re not a coding expert, you can still create a website that looks professional and polished.

Furthermore, Wix offers a mobile editor that allows users to optimise their website for mobile devices. This is becoming increasingly important as more and more people access the internet from their smartphones and tablets.

WordPress’s User Interface

While WordPress can be a bit more challenging for beginners, it offers more advanced customisation options than Wix. WordPress requires users to have at least some coding knowledge, although there are still many drag-and-drop options available through certain plugins and themes.

One of the advantages of WordPress is its flexibility. Users can choose from thousands of themes and plugins to customise their website’s design and functionality. However, this flexibility can also be a disadvantage for beginners who may find the process of choosing the right theme and plugins overwhelming.

Wix wins on ease of use

Both Wix and WordPress have their strengths and weaknesses when it comes to ease of use. However, if you’re a small business owner and have never made a website before, Wix’s super easy user interface makes it so much easier.

Customisation and Design Flexibility

elementor editor wordpress

When it comes to building a website, customisation and design flexibility are important factors to consider. Not only do you want your website to look good, but you also want it to be unique and reflective of your brand. Let’s take a closer look at the customisation options available in two popular website building platforms: Wix and WordPress.

Wix’s Design Options

Wix offers a vast selection of over 800 templates to choose from, making it easy for users to create a website that matches their vision. These templates cover a wide range of industries and styles, from minimalist to bold and colorful.

The platform also offers a variety of tools and features that make it easy to customise your website’s design and layout. For example, users can choose from a variety of fonts, colours, and backgrounds to create a unique and personalised website.

Wix hosts its own marketplace of third-party apps, which can be integrated into your website to add additional functionality. These apps cover a wide range of categories, from social media integration to e-commerce tools. This means that you can customise your website to meet your specific needs, whether you’re running an online store or a blog.

WordPress’s Design Options

WordPress is known for its flexibility and customisation options, making it a popular choice for businesses and individuals alike. With WordPress, you have access to a vast selection of themes that can be fully customised through coding or drag-and-drop editors. With external theme marketplaces, like ThemeForest, the options are endless.

WordPress’s plugin marketplace offers thousands of options for adding additional features and functionality to your website. Whether you’re looking to add a contact form, a social media feed, or a custom slider, there’s likely a plugin that can help. WordPress’s open-source nature means that developers are constantly creating new plugins and themes, ensuring that there’s always something new to try.

WordPress just scrapes this win

Both offer a range of customisation options that allow users to create unique and professional-looking websites. However, WordPress’ massive plugin library offers endless opportunity. If you opt for a drag-and-drop editor like Elementor, the world is practically your oyster.

E-commerce Capabilities

wix ecommerce

If you plan on selling products or services on your website, e-commerce capabilities are crucial. This is especially true in today’s world, where more and more people are shopping online. Having an online store can help you reach a wider audience and increase your revenue. Let’s compare the e-commerce features of Wix and WordPress.

Wix’s E-commerce Features

Wix offers a range of e-commerce features that can help you create a professional and effective online store. With Wix, you can create an online store with product pages, shopping carts, and checkout processes. This makes it easy for your customers to browse your products, add items to their cart, and complete their purchase.

One of the great things about Wix is that it has integrations with a range of payment providers, making it easy to accept payments on your website. You can choose from a variety of payment options, including credit cards, PayPal, and more. This gives your customers the flexibility to pay in a way that is convenient for them.

Wix also offers a range of other features that can help you manage your online store. For example, you can track your inventory, manage your orders, and create shipping labels. This can help you streamline your operations and ensure that your customers receive their orders in a timely manner.

WordPress’s E-commerce Features

WordPress is another popular platform for creating an online store. One of the most popular e-commerce plugins for WordPress is WooCommerce. WooCommerce allows users to create an online store with a wide range of features, including product pages, shopping carts, and checkout processes.

Like Wix, WordPress also has integrations with a range of payment providers, making it easy to accept payments on your website. You can choose from a variety of payment options, including credit cards, PayPal, and more.

One of the benefits of using WordPress for your e-commerce store is that it is highly customisable. There are many different plugins and themes available that can help you create a unique and professional-looking store.

WordPress coming through again

Wix and WordPress both get the job done. Users can securely pay online and have money deposited into your account. However, it’s WordPress’ impressive plugin collection that helps secure its win again.

Wix is catching up, however, WordPress is able to take the experience to the next level. From adding shipping tracking to using third-party platforms for emails, that little extra goes a long way. In addition, it’s easier to manage personalised products/orders through WordPress too.

If you’re a brick-and-mortar store and don’t already have a POS, Wix may be the better here. Their POS system syncs across physical and online so you don’t need to update stock manually. Already have a POS? You may already find it compatible with Woocommerce.

SEO and Marketing Tools

google search console stats

Search engine optimisation (SEO) and marketing tools are crucial if you want your website to rank well and attract visitors. In today’s digital age, having a website with strong SEO and marketing tools is essential for any business or individual looking to establish an online presence. Let’s compare the SEO and marketing tools available in Wix and WordPress.

Wix’s SEO Features

Wix includes a range of basic SEO features, including the ability to add meta tags and descriptions to pages and images. This is important because meta tags and descriptions are what search engines use to understand the content on your website and rank it accordingly. Wix also offers integrations with popular marketing tools like Google Analytics and Facebook Ads. With Google Analytics, you can track your website’s traffic and gain insights into your audience’s behavior. With Facebook Ads, you can create targeted ads to reach your desired audience.

In addition to these basic SEO features, Wix also offers a range of advanced SEO tools for users who want to take their website’s optimisation to the next level. These tools include the ability to customise URLs, add alt text to images, and create 301 redirects. With these tools, you can ensure that your website is fully optimised for search engines and that your content is easily discoverable.

WordPress’s SEO Features

WordPress offers a wide range of SEO plugins, including Yoast SEO and SEOPress. These plugins make it easy to optimise your website for search engines. Both allows you to add meta tags and descriptions to your pages and posts, as well as optimise your content for specific keywords.

Like Wix, WordPress also offers integrations with popular marketing tools like Google Analytics and Facebook Ads. With these tools, you can track your website’s traffic and gain insights into your audience’s behaviour.

One of the key advantages of WordPress’s SEO features is the ability to customise your website’s code. With WordPress, you have complete control over your website’s HTML, CSS, and JavaScript. This means that you can make changes to your website’s code to optimise it for search engines and improve its performance.

Wix wins – only if you’re DIYin’ SEO

If you’re creating the website and managing the SEO all on your own, Wix may be better for you. You don’t have to download plugins and it keeps things minimal.

However, if you’re hiring an SEO expert, you should build in WordPress. Whilst both offer sound SEO foundations, WordPress allows more code customisation and better advanced SEO tools. This can make the difference between page #2 and page #1.

Pricing and Plans

wix pricing plans

When it comes to building a website, one of the most important factors to consider is pricing. After all, you want to make sure that you’re getting the best value for your money. In this section, we’ll take a closer look at the pricing and plans available for two popular website building platforms: Wix and WordPress.

Wix’s Pricing Plans

If you’re considering using Wix to build your website, you’ll be pleased to know that they offer a range of pricing plans to suit different needs and budgets. The Unlimited plan starts at just £11 per month, which is a great option if you’re just starting out and don’t need all the bells and whistles.

If you’re running an online store, you might want to opt for Wix’s eCommerce Unlimited plan, which starts at £20 per month. This plan includes all the features of the Unlimited plan, as well as an online store with unlimited products and 35GB of storage.

Finally, if you’re looking for the ultimate Wix experience, you might want to consider the VIP plan, which costs £27 per month. This plan includes all the features of the eCommerce plan, as well as priority support and a professional site review.

It’s worth noting that Wix also offers a free plan, which is a great option if you’re on a tight budget. However, it does come with some limitations, such as Wix branding on your website and limited storage and bandwidth.

WordPress’s Pricing Plans

WordPress is a free and open-source platform, which means that you can download and use it for free. However, you will still need to pay for hosting and any premium themes or plugins that you choose to use.

When it comes to hosting, prices can vary widely depending on the provider and plan that you choose. Some hosting providers, such as Bluehost, offer plans starting at just £2.35 per month, while others, such as WP Engine, can cost as much as £39 per month.

In addition to hosting, you might also want to invest in a premium theme or plugin to enhance your website’s functionality and design. The cost of these can vary widely, but you can expect to pay anywhere from £20 to £200 for a premium theme, and £50 to £500 for a premium plugin. These can either be one-off fees or annually charges. The more functionality you want for the site, the more plugins you may have to buy.

While WordPress does require some investment in terms of hosting and premium features, it’s worth reiterating that it offers unparalleled flexibility and customisation options. With thousands of plugins and themes available, you can truly make your website your own.

Wix is the cheapest

So, which platform is right for you? Ultimately, it depends on your needs, budget, and technical expertise. If you’re looking for a user-friendly platform with a range of pricing options, Wix might be the way to go. However, if you’re willing to invest in hosting and premium features, WordPress provide better stability and security.

Support and Community

wordpress forums

Support and community are important factors to consider when choosing a website building platform. Let’s compare the support and community available for Wix and WordPress.

Wix’s Support System

Wix offers a range of support options, including phone support, email support, and a comprehensive knowledge base. Wix also has a large community of users who can help answer questions and offer support.

WordPress’s Support System

WordPress offers a range of support options, including a comprehensive knowledge base, forums, and a large community of users. Additionally, many theme and plugin developers offer support for their products.

Wix keeps it all in one place

Wix has a dedicated customer support team to answer any questions. As WordPress isn’t a hosting platform, you don’t have the same one-point of contact. You’re reliant on theme and plugin developers to be responsive – however, communities normally offer very good personalised support.

We hate that many small businesses don’t have the solid one-point of contact for their website. That’s why include tech support in our packages. You get the power and customisability of WordPress with the professional know-how to rely on.

Pros and Cons

wordpress v wix

Let’s take a look at the pros and cons of both Wix and WordPress.

Pros of Wix

Pros of WordPress

Cons of Wix

Cons of WordPress

Which Platform is Right for You?

Overall, both Wix and WordPress are powerful website building platforms, each with their own unique set of features and advantages. The choice between the two ultimately depends on your specific needs and skill level.

If you’re local service or brick-and-mortar business who doesn’t have a lot of time and no one to help, choose Wix. It’s simple, easy, and gets the job done.

If you want a complete control over your website’s design and functionality, WordPress is a must. We use WordPress because it allow us to be create exactly what you want whilst keeping it super user friendly for you and your customers. Plus, WordPress grows as you grow – there’s no need for a rebuild when your business doubles in size.

I want to switch from Wix to WordPress. Can I keep my existing design?

Certainly!

You can choose to maintain your current design on your new WordPress site, ensuring a seamless transition for your visitors. That’s exactly what our rebuild service is all about. Should you desire minor enhancements, we can incorporate those adjustments during the migration process.

Alternatively, you may view this transition as an opportunity to enhance your design and improve the overall user experience..

On the other hand, if you wish to embark on a complete redesign, it’s a good time to improve your overall user experience. We can use user behaviour data and industry research to help shape your new site.

Get in touch to discuss your Wix -> WordPress rebuild.

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